With the hiring of Reena Mansukhani as Vice-President – Brand and Communications for Bella Vita Organic, IDAM House of Brands has added to its leadership team.
In her new role, she will be in charge of devising communication and marketing strategies, as well as promoting and elevating the brand throughout the industry and creating a retail environment that supports great customer experiences, all of which will help the brand flourish.
She has over 16 years of industry experience in brand and category management, luxury management, fashion retail, business growth and sales.
Prior to Bella Vita Organic, Mansukhani worked as Head of Department – Marketing, Boddess Retail. She was a part of the founding team, previously Head of Brands, Marketing & Customer Activation and Head of Content at Boddess.com.
She has also worked with organisations like Nykaa, where she was the Assistant Vice-President – Luxury.
Aakash Anand, Founder and CEO of IDAM House of Brands, said, “Reena brings a blend of luxury, brand management, passion for beauty, makeup & skincare, and a cohesive knowledge of brand building to the Bella Vita Organic family that will help to further strengthen and create a high-end image of the brand. She has a deeper understanding of trends backed by competitive research analysis which is essential when we aim for new launches. Reena’s proven skills in ideation & development of content & visual merchandising displays will undoubtedly contribute to the overall growth of Bella Vita Organic.”
“I am immensely excited to step into this new role to help drive growth. With more people consciously thinking about selfcare and shifting towards Ayurveda-backed skincare, it will be an interesting phase to grow this trend with Bella Vita Organic to provide hand-crafted self-care products. The brand has already carved a niche in the industry and I believe my expertise in brand building and knowledge of beauty and skincare would benefit the brand to pave the way for future growth. The idea of positioning us as a gender-neutral skincare brand was exciting and that’s how we got Milind Soman onboard. Content is king and I look forward to devising new strategic initiatives by creating meaningful and real content for and by the real people,” Mansukhani said.
