With three of India’s U19 Cricket World Cup champions — Captain Yash Dhull, opener Harnoor Singh, and all-rounder Raj Bawa – Britannia Bourbon has launched a new Generation Z BFF group. The new TV commercial, which features Britannia Bourbon as the spark for genuine friendship, underlines the desire for the original chocolaty nibble. The close-knit trio, known to be one another’s confidant on and off the pitch, have been dragged in to be a part of Bourbon’s latest campaign, enacting a circumstance that can be seen in all friendly encounters, with the lingering spirit of the U-19 Cricket World Cup.
The campaign is based on the simple yet universal belief that Britannia Bourbon is too wonderful to be shared, even with the closest of friends, as evidenced by the three champions’ amazingly smooth techniques to sneak a bite of their favourite chocolaty snack. This snappy campaign also has a fun pre-campaign leg, in which the three rising stars are seen on Instagram playing sassy pranks on them other. Harnoor and Raj start the pre-campaign buzz by taking over Yash’s Instagram account and, in typical BFF fashion, posting embarrassing videos of Yash stealing their Britannia Bourbon. Yash then reclaims control of his account and seeks retribution against his BFFs by asking customers tohelp him find Raj and Harnoor’s hidden Britannia Bourbon stashes.
The campaign honors the cheeky relationships between real friends and Britannia Bourbon’s role in inciting fun amongst such friends, as a part of the brand’s Original Friendship concept. These friendships are fascinating – candid and enjoyable and these pals like the teenage leads in the TVC will not waste a chance to poke fun at you.
Commenting on the launch of the #BourbonFriendsForever campaign, Amit Doshi, Chief Marketing Officer, Britannia industries said, ‘’Britannia Bourbon, the original chocolatey biscuit has been a favorite in India and has been a part of multiple friendship stories across generations. Picking up from our last campaign with Indian cricket stars Hardik, Shreyas, and Deepak, we are excited to echo the brand’s purpose of being an enabler offun between real friendsin our new campaign with Indian U19 champions Yash Dhull, Harnoor Singh, and Raj Bawa – the younger BFFs and rising stars of Indian cricket’’.
