Everyuth Naturals, a brand renowned for its nature-based approach to skincare has made a strategic entry in the 2000 Cr. body lotions market.
The new range of body lotions is a milestone in the brand’s journey as it marches forward from the facial skin cleansing market to become a more holistic skincare brand. The new launch is being unveiled with an exciting new communication conceptualised by Wunderman Thompson India, that strikes a chord with young consumers who are seeking relief from dry skin, albeit in a natural way. The new range is available in 4 variants that are all blessed with a non-sticky formulation that channels the goodness of 100% natural almond milk.
Commenting on the launch, the CEO of Zydus Wellness, Tarun Arora, said “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment. We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”
Samarth Shrivastava, Sr. Vice President & Executive Business Director, Wunderman Thompson Mumbai, added, “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective. The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”
The high decibel campaign will air in 8 key languages across GECs and all digital platforms.
