Zeotap, a next-generation customer data platform based in Bengaluru and Germany, has raised an additional $11 million in its Series C fundraising round. The extension comes after the business raised $42 million in July 2020, which was followed by a $18.5 million extension from SignalFire’s Breakout Fund in November.
Zeotap’s customer intelligence platform (CIP) was introduced in 2020 as the next-generation customer data platform (CDP), with the goal of meeting the European market’s more stringent compliance criteria. When third-party cookies are deprecated in 2023, Zeotap’s Universal ID solution, ID+, was launched last year to enable brands and publishers to resolve identities at scale.
“Zeotap’s drive to put privacy at the heart of customer data initiatives is unique in the space and arrives exactly when the market needs it more than ever,” said Kay Schwabedal, Chief Digital Officer, Virgin Media O2, Liberty Global’s UK Joint Venture with Telefónica. “It’s no surprise that this has resulted in an incredible growth trajectory, and we’re thrilled to be on board to support this mission.”
“With our last investment round and extension so oversubscribed, we’re pleased to now have the opportunity to bring new investors on board,” said Daniel Heer, Founder and Chief Executive Officer of Zeotap. “This further fuels the incredible momentum that we’ve generated since the launch of our platform, and we’re excited to have even more support on this journey.”