NOTO, a low-calorie, high-protein ice cream and real fruit popsicle company, announced on Tuesday that it had secured Rs 4 crore in a pre-Series A round from a group of investors that included Titan Capital, Rockstud Capital, and actor-producer John Abraham, WEH Ventures, as well as a few other angel investors, are among the investors. Fans of popsicles will like NOTO’s six flavours. There is no added sugar in these low-calorie options. The flavours contain 40 percent unsweetened genuine fruit, apple concentrate, Vitamin C, and prebiotic fibre.
Varun Sheth, Co-founder, NOTO, said, “It’s been two years of hard work and sleepless nights, so it’s really encouraging to see others share your vision and put their faith in you. We’re very excited about this fundraise because it gives us a runway to achieve bigger things, and we are grateful to everyone who has made it possible.” “After our investment in sport, Priya and I are identifying health and fitness businesses that have growth potential and which align with our lifestyle, and NOTO is one such business. We see NOTO as the leading healthy ice cream in the industry with strong promoters and on-point branding. We are excited about the strategic expansion plans to key cities and want to be part of the NOTO growth story,” added John Abraham.
Abhishek Agarwal, Managing Partner, Rockstud Capital, said, “There has been an acceleration in consumers’ preference towards healthier desserts. NOTO, with its calibrated product offerings, is well placed to cater to this rising demand. It is a brand that aims to revolutionise the way people consume ice creams without compromising on taste.”