mSix&Partners, GroupM’s youngest outcome-based agency bagged integrated media and social duties for VKC Nuts, the country’s most premier sellers, processors, packers, whole sellers, distributors, exporters and importers of nuts and dried fruits. VKC Nuts also operates under the brand name ‘Nutraj’ and is also launching Nutraj Bactopure, India’s first pasteurized dried fruits. The account was…
Carat, a dentsu India media agency, has won the media contract for Croma, an Indian consumer electronics and durables retailer owned by Infiniti Retail. Following a multi-agency pitch, the account was won and will be serviced from the agency’s Mumbai branch. Carat India will be in charge of the brand’s media planning and buying rights…
Following a multi-agency bid, Experience Commerce, a Cheil Group company, has secured the yearly e-commerce media mandate for Kärcher India. As part of the mandate, Experience Commerce will focus on expanding Kärcher’s cleaning solutions footprints throughout numerous markets, including Amazon and Flipkart, as well as any future marketplaces. Kärcher India’s engagement with Experience Commerce seeks…
1702 Digital, a digital marketing firm located in Mumbai, has been awarded the digital and creative tasks for RiteBite’s Max Protein, where they will be in charge of social media content, creatives, SEO, ORM, media planning and buying, and brand strategy for this newly launched subsidiary. Commenting on the partnership, Ravinder Varma, Brand Manager at RiteBite…
Sunstone Eduversity, one of India’s fastest-growing EdTech companies, has partnered with premier award-winning creative agency, 82point5, as part of its adhesive and multifold brand-building strategy. With a consumer-first narrative at its forefront, this alliance will further consolidate Sunstone’s position as an uncontested game-changer in the higher education EdTech segment. The creative directive of Sunstone Eduversity was…
FoxyMoron, the full-service creative and performance agency under the Zoo Media network has won the full-funnel digital and performance marketing mandate for Organic Tattva following a multi-agency pitch. The business will be handled by the agency’s Gurgaon office. FoxyMoron will be handling the brand’s strategic content, design across all social media platforms and performance marketing as well….
FoxyMoron, the full-service creative and performance agency under the Zoo Media network has won the full-funnel digital performance media mandate for Lido, following a multi-agency pitch. The business will be handled by the agency’s Gurgram office. Amongst other programs, FoxyMoron’s digital strategies would aim to highlight Lido’s newly launched ACE programme which guarantees improvement in student…
SUGAR Cosmetics, one of India’s fastest-growing beauty companies, has chosen Carat, a media agency from the dentsu India family, to handle its media. Following a thorough competitive pitch process, the account was won. According to the contract, the agency will be in charge of SUGAR Cosmetics’ whole media strategy, planning, and procurement. Speaking on the…
Following a multi-agency proposal, m/SIX, GroupM’s newest outcome-based agency, was awarded integrated media tasks for Nilon’s, one of India’s fastest-growing processed food firms. With its data insight and consumer-centric approach, m/SIX will drive Nilon’s brand experience. The Mumbai office of m/SIX will be in charge of media obligations such as television, print, radio, and digital…
Havas Media India has won the offline media mandate for Hamdard Laboratories’ food division, which includes the widely known beverage brand RoohAfza and all its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value-added innovative food products. The account will be handled out of the agency’s Gurgaon office, led by Uday…
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