Yellophant Digital, an alliance of Merge Infinity Global, bagged the digital marketing mandate for a technologically superior brand, mySmilist, following a multi-agency pitch. The agency will manage the brand’s digital marketing duties, consisting of creative and content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM. mySmilist is a…
Jaro Education has announced the collaboration with Dr. D. Y. Patil Vidyapeeth (Deemed to be University) Centre of Online Learning (DPU COL) to offer a next-generation Online MBA Degree Program. The UGC-approved degree program is designed to help participants to develop future-focused competencies, which employers across the globe look for in potential candidates. DPU is…
With Prime Day back in India on July 26 & 27, 2021, VEGA, the pioneer of at-home styling and one of the leading Personal Care Appliances and Beauty Care Accessories brands in India has announced the launch of the all-new Ananya Panday Signature Collection that speaks sheer grace. Featuring the signature of the renowned Bollywood…
CloudSense, provider of the world’s most powerful Configure, Price, Quote, (CPQ) engine, today announced the appointment of Brian McCann as Chief Product Officer. Brian’s addition to the team underlines the company’s focus on product innovation across end-to-end revenue operations. Brian joins from Nokia Software where he was Chief Product Officer and CTO responsible for a…
Lumira Ventures today announced a significant expansion of its capital base to support the founding and building of innovative healthcare companies in Canada and the U.S. The closing of the oversubscribed Lumira Ventures IV at US$220 million represents the largest fund Lumira has raised to date, and the largest institutional life sciences venture capital fund ever raised in Canada. In…
With 20+ years of Digital Marketing and Sales experience and a combined 20 years of overall brand and marketing strategy, Sean will now be heading the North American market for VDO.AI. VDO.AI – the global advertising technology company, has recently appointed Sean Black as the Head of North America. He takes clients/brand strategies and objectives…
Nium, a leading global B2B payments platform, today announced it has raised a US$200+ million Series D round led by Riverwood Capital – a U.S.-based high-growth tech investor. Temasek, Visa, Vertex Ventures, Atinum Group of Funds, Beacon Venture Capital, Rocket Capital Investment, and other notable angel investors, including DoorDash executive, Gokul Rajaram; Chief Product Officer…
With the onset of Shravan, one of the holiest months in the year as per the Hindu calendar, Shemaroo Bhakti has lined up a new series of Shravan special songs to keep the devotional spirits high. These songs are a combination of ‘Mahamrutunjay Mantra’ and ‘Sanjeevani Mantra’ rendered by renowned singer, Shankar Mahadevan along with…
Wavemaker India has won the media mandate for Paragon Footwear, one of the most established Indian footwear brands in India. The mandate comprises of traditional media and content including social creative and digital. The account will be handled out of Bengaluru office of Wavemaker. Speaking on the association, Navin Thomas, Executive VP Sales & Marketing, Paragon said, “We are…
UpGrad, Asia’s leading higher education technology company, has released its latest commercial, emphasising the value of online degrees as part of its campaign dubbed “Sirf Naam Ki Nahin, Kaam Ki Degree.” With a host of online degree courses including BA, BBA, BCA, MA, MCA, & MBA from India’s top universities like Chandigarh University, Amrita Vishwa…
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