Logicserve Digital – MEA, a digital marketing & transformation company based out of Dubai, has won the paid media mandate for Domino’s MENAP. As part of this mandate, the company will manage overall paid media activities for the brand in UAE, Qatar, Bahrain, Jordan and Lebanon. The focus of all activities will be on designing highly optimised and customised solutions that…
App Annie, the mobile data and analytics leader helping brands and publishers create winning experiences on mobile, today released its 2021 Mobile Gaming Tear Down: Key Trends on Subgenres, Monetization & User Acquisition report. The report provides exclusive insights into the mobile gaming industry worldwide as we enter a new phase of COVID-19. This report…
Following a multi-agency proposal, m/SIX, GroupM’s newest outcome-based agency, was awarded integrated media tasks for Nilon’s, one of India’s fastest-growing processed food firms. With its data insight and consumer-centric approach, m/SIX will drive Nilon’s brand experience. The Mumbai office of m/SIX will be in charge of media obligations such as television, print, radio, and digital…
Tonic Worldwide has won the digital creative mandate for Aashirvaad after a competitive multi-agency competition. Tonic Worldwide’s remit includes developing integrated digital creative strategies for the brand. The Mumbai and Bengaluru offices of the agency are in charge of the account. ITC’s essentials business is under the umbrella brand Aashirvaad. Speaking on winning the mandate, Unmisha…
NVIDIA recently announced a major expansion of NVIDIA Omniverse™ — the world’s first simulation and collaboration platform that is delivering the foundation of the metaverse — through new integrations with Blender and Adobe that will open it to millions of more users. Blender, the world’s leading open-source 3D animation tool, will now have Universal Scene Description…
The Taiwanese headquartered leading electronics and hardware maker, Acer India, has appointed Motivator as its media partner for categories including laptops, AIOs, tablets, monitors, projectors, air purifiers and wireless earbuds for India market. Motivator will manage the brand’s digital media duties including media strategy & planning, media investment, media activation, and content. The account will be handled from the…
Maninder Bali has been appointed as Head of Brand Marketing at Vedantu, India’s LIVE online tutoring platform. Maninder’s new role at Vedantu will see him continue to build the brand and bring the Vedantu experience to life at every touchpoint.For Vedantu, he will traverse the brand marketing playbook and create scaled effect. Maninder, who will…
Doceree Inc., the first global network of physician-only platforms for programmatic messaging, announced today the company’s latest global expansion with the establishment of European headquarters in the United Kingdom. In addition, Doceree has appointed Gareth Shaw as President, UK, and Europe, to lead its entry into its third market. After spending nearly a decade at…
Buoyed by the launch of the finest Malayalam titles on the streaming service, Amazon Prime Video today announced the exclusive global premiere of #Home, a light-hearted and thought-provoking family drama on 19th August. Produced by Vijay Babu of Friday Film House and helmed by writer-director Rojin Thomas, the Amazon Original Movie boasts of an incredibly…
After raising $90 million in a Series C fundraising round, cryptocurrency exchange CoinDCX became India’s first crypto unicorn with a valuation of $1.1 billion. The series C funding is led by B Capital Group (founded by former Facebook co-founder Eduardo Saverin) and returning investors; Coinbase Ventures, Polychain, Block.one, and Jump Capital. The fresh funding will…
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