Apurv Singh has joined LivLong as the brand’s new Head of Marketing. He will be in charge of the brand’s overall marketing and communication initiatives. Apurv will effectively modernise marketing and advertising techniques to meet the post-pandemic era of digital and conventional media, based on his demonstrated skills. Over the course of his expert adventure,…
Gaurav Shah, Senior Vice-President – Alliances, has joined Stashfin, one of India’s top credit-led neo banks, as a major addition to its executive team. Prior to joining Stashfin, Shah worked for InCred Financial Services and is a seasoned financial services executive with over two decades of experience. He has a track record of success, having…
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Joyville Shapoorji Housing, the aspirational housing brand of the Shapoorji Pallonji Group, has roped in the former captain of the Indian cricket team Sourav Ganguly as it’s Brand Ambassador. As part of the association, Sourav Ganguly will lead the brand campaigns of the company and portray Joyville Shapoorji’s core values to the home buyers. The…
WhatsApp today announced the launch of a week-long #OnlineSafety campaign in partnership with Yuvaa. The campaign, #TakeCharge will commence on ‘Safer Internet Day’ on Feb 8 with a series of infotainment content on Yuvaa’s Instagram page with an aim to raise awareness about online safety, encouraging people to understand the various safety tools and resources that can…
MediBuddy, India’s top digital healthcare platform, announced today that famous actor and megastar Amitabh Bachchan has joined the company as an official Brand Ambassador. With the goal of making high-quality healthcare available to every Indian family, the platform has been a pioneer in the digital healthcare field. MediBuddy provides consumers with online access to specialised…
ALTBalaji, an Indian OTT platform, is preparing to release a metaverse-based game for the reality show Lock Upp: Badass Jail, Atyaachari Khel. Lock Upp Game is a virtual reality game based on a reality show that allows users to explore the show’s atmosphere, do activities, and win real money. ALTBalaji, as a pioneer, has enabled…
Cashify, India’s leading e-commerce marketplace, announces the appointment of the South Indian film superstar Rashmika Mandanna as their brand ambassador. The two-year partnership will help Cashify further spread its message of reliability, accessibility, and trustworthiness to the youth. Four separate multi-lingual campaigns will be run in Telugu, Tamil, Kannada, and Hindi on TV and across…
Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, launches the Chhota SMS campaign, starring the Jordindians playing Aman and Chaman. The campaign has been designed in line with Truecallers objective of making communication smarter and highlights how one of the characters in the film uses the Truecaller feature to his benefit…
COLORS and Balaji Telefilms have yet again joined forces to introduce two new captivating shows – the sixth edition of fantasy fiction ‘Naagin’ and a brand-new fiction-drama ‘Parineetii’. With Naagin 6, COLORS brings back the audience’s favourite serpent queen but this time in an all-new avatar on a quest to save the entire human race…
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