FMCG personal care brand WOW Skin Science has appointed Varman M as the General Manager – Media, Research, and Corporate Communications. At WOW, Varman will be responsible for defining a media investment plan to drive maximum ROI for WOW Skin Science, WOW Life Science and Body Cupid. His role will also entail amplifying the corporate…
Public Relations and Social Media Agency Crosshairs Communication has included another brand in the list and bagged Life and Pursuits and will now be responsible for crafting and managing the brand’s key messaging across the Indian markets. Life & Pursuits offers ‘Organic Ayurveda’ wellness and personal care products. The products are certified by USDA (USA) and India Organic, the most stringent and reputed organic certification programs…
This Valentine\’s Day, couples and families can visit Vedant Fashions\’ Manyavar and Mohey stores to sample the latest collection and accessories for men, women and kids. Ranveer Singh endorses Manyavar and Alia Bhatt endorses Mohey. Manyavar celebration wear is showcasing the Taiyaari Collection endorsed by superstars Amitabh Bachchan, Ranveer Singh and Kartik Aaryan. Taiyaari Collection…
Aditi Patwardhan has been named Chief Strategy Officer of FCB Interface. Patwardhan’s responsibilities will include driving the strategic mandate for the agency’s next stage of expansion. She will work from the Mumbai office. Patwardhan’s expertise as a brand and business builder is in connecting the dots between consumer, culture, and creativity. Her 25 years of…
Fan2play, the official sponsor for World Giants in the recently concluded Legends Cricket League is delighted with World Giants winning the inaugural season for Legends Cricket League. This was Fan2Play’s second winning association after patterning with the reigning CPL T20 Champions St. Kitts and Neves last season. The Fan2Play team wishes to congratulate all the…
Aqilliz, a Blockchain-as-a-Service Company building tools and technologies that prepares the marketing industry for the Web3 world, has set up a first of its kind, curated music and entertainment NFT marketplace, “WishWorld” in partnership with One Mercuri, a leading multi-domain business group headquartered in India. “WishWorld is unique. It is consumer first, designed to delight…
dentsuMB, the integrated communication agency from dentsu India, has bagged the digital creative mandate for Social Alpha. The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office. For the record, Social Alpha is a multistage innovation curation and venture development platform for science & technology start-ups that aims…
Following a competitive multi-agency pitch, digital-first creative agency Tonic Worldwide has bagged the digital creative mandate for So-Good. As part of the mandate, Tonic Worldwide will be working towards building the brand’s integrated digital creative strategy. “By collaborating with Tonic Worldwide, the So Good brand wants to establish its leadership position in the plant-based category. We feel there is a…
Bharti Airtel (“Airtel”), India’s premier communications solutions provider, announces the launch of its new video streaming service – Airtel Xstream Premium. According to Media Partners Asia, by 2025, India’s OTT subscription market is expected to grow to $2 billion from the current $500 million. This will be led by 3X growth in subscriptions to appx…
Wavemaker India was appointed by TotalEnergies Marketing India Private Limited (TEMIPL) to produce and promote the launch of its new and exciting integrated marketing campaign for Hi-Perf lubricants, TotalEnergies’ range of high performing motorcycle engine oil. Since its launch, the campaign has met with great success, achieving over 200 mn+ impressions and over 31 million…
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