Verve Media, a Mumbai-based integrated digital marketing agency has won the video creation mandate for True North. True North is one of the most experienced Private Equity firms in India that invests in mid-sized, profitable, India-centric businesses and transforms them into world-class industry leaders that are predicated on a strong value system. The brand is…
MPL, one of the world’s largest mobile and skill gaming platforms, jointly with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to spread awareness on human trafficking. Announced on the eve of United Nations’ World Day against Trafficking in persons, the campaign aims to spread awareness on the dark world of human trafficking through a Role…
Champions aren’t born, they are made and that is true for the three superstars who have come together for a new TVC by India’s largest paint and décor company, Asian Paints. India’s celebrated stars and brand ambassadors, Ranbir Kapoor and PV Sindhu have teamed up to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing…
With an aim to create awareness about the crucial role of protein in the overall well-being amongst Indian adults across age groups, Protinex, the leading nutrition supplement of Danone India, in collaboration with TheSmallBigIdea, a leading full-service digital agency, announced the launch of ‘The Protinex Protein Abhiyaan’ featuring a motivating and energetic anthem titled ‘Tu hai Taaqat’. Ideated, produced, and executed…
The annual Acer Day celebration is back and will feature a special line-up of performances, sales promotions, rewards, and activities for everyone to enjoy! This year’s theme, ‘Make Your Green Mark’, highlights Acer’s care for the environment by reigniting its passion for sustainability practices and serves as a reminder of the collective efforts needed in…
In a development that further recognises the boom and potential of audio content, The Quint, one of India’s leading digital publications, and Malayala Manorama, one of the oldest newspapers in the country, have partnered with Ideabrew Studios to create, host, and distribute podcasts. Through this partnership, Ideabrew Studios will host, distribute and monetise over 30 existing shows including top shows such as Urdunama,…
Viacom18’s leading video-on-demand streaming platform Voot is all set to air the first season of the digital exclusive edition of Bigg Boss OTT Kannada, starting 6th August, exclusively on Voot. Following the overwhelming success of its reality show Bigg Boss OTT Hindi last year, which proved to be a gamechanger in the digital entertainment space, Voot will once again…
Brian Rice is joining McDonald’s as Executive Vice President and Global Chief Information Officer, reporting directly to me and serving on our Global Senior Leadership Team. Brian’s accomplishments make him the perfect enterprise leader to continue to drive our digital vision to new heights as we deliver on our Accelerating the Arches strategy. In getting to know him, it…
Ed-tech start-up xQ has appointed Pawan Kumar Vadlamani as Co-Founder and Vice President of the company’s global sales segment. With a rich experience in market expansion, brand building, category creation, handling multi-cultural cross-functional teams, sales value, and sustainable growth strategies, Mr. Vadlamani has joined to help expand xQ across the country and globally. Owing to…
Tinder, the world’s most popular app for meeting new people is back with new episodes of Swipe Ride series which promises to keep the audience hooked, booked and in splits with popular social media personality Kusha Kapila taking the wheel and turning chauffeur for Tinder members meeting their date. Joining her in her fun ride…
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