Taapsee Pannu-starrer Shabaash Mithu – the inspiring tale of India’s superstar cricketer Mithali Raj, is all set to premiere on Voot Select
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Taapsee Pannu-starrer Shabaash Mithu – the inspiring tale of India’s superstar cricketer Mithali Raj, is all set to premiere on Voot Select

In its endeavor to bring for its audiences a vast repertoire of diverse content, Voot Select is all set for the World Digital Premiere the Taapsee Pannu-starrer ‘Shabaash Mithu’ – based on the inspiring journey of the legendary cricketer Mithali Raj. The gripping sports drama, produced by Viacom18 Studios has already won hearts across India with its theatrical release…

Tiger Shroff collaborates with BUILD to enter Protein Supplements Market
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Tiger Shroff collaborates with BUILD to enter Protein Supplements Market

Tiger Shroff has collaborated with BUILD., a promising start-up offering high quality sports nutrition supplements, to launch a customised new series of health supplements. Through this strategic partnership, Tiger’s brand PROWL forays into the health and nutrition category. This partnership is focused on democratising fitness and active lifestyle for all and focuses on Shroff’s philosophy of…

5Elements Unveils 2 New Earbuds, Signs Prateek Gandhi as Brand Ambassador
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5Elements Unveils 2 New Earbuds, Signs Prateek Gandhi as Brand Ambassador

5 Elements, an innovative Indian brand focused on delivering smart gadgets launched two new stylish earbuds focusing on Environmental Noise Cancellation for clear conversation and low latency for real time sound experience. Titled Nuke+ & X-Buds, this new line of expansion focuses more on clear audio, more playtime, and faster charging. Further, 5Elements also announced…

CommerceIQ named Ex-Amazon Executive Kal Raman as President
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CommerceIQ named Ex-Amazon Executive Kal Raman as President

CommerceIQ, the leading Retail Ecommerce Management Platform, today announced the appointment of Kal Raman as President. In this role, Raman will lead CommerceIQ’s product strategy, research and development, and customer success functions, as well as support the company’s global expansion and go-to-market strategies. Raman has served as a special advisor for CommerceIQ since April 2022. He joins the…

Media Mantra bags PR Mandate for Archies
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Media Mantra bags PR Mandate for Archies

Social Expression Brand Archies has roped in the services of Media Mantra for its PR mandate aimed at driving the corporate communications strategy in the country. As strategic PR partner, Media Mantra is set to take the responsibility of aligning regional communications and reinforcing Archies’ market leadership in India. The agency will work on Archies’…

Concept PR wins communication mandate for HOUM Technology
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Concept PR wins communication mandate for HOUM Technology

Concept PR, an integrated communications and public relations consultancy firm, has been tasked with providing public relations and brand communication support to HOUM Technology, a tech start-up that offers a private online space (digital home) to netizens worldwide. Houm is a global consumer internet product that creates categories at the intersection of Web 3.0, Private…

PlayerzPot named Rashmika Mandanna as brand ambassador
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PlayerzPot named Rashmika Mandanna as brand ambassador

Rashmika Mandanna has been named brand ambassador for PlayerzPot, an Indian fantasy sports and casual games platform that has been in operation for seven years. With over 15+ games such as Ludo, Carrom, Snakes and Ladders-Ludo, Fruit Slice, Sheep Fight, Poker, and Call Break, PlayerzPot has engaged gamers from all demographics in India. Starting at…

Myglamm launches new ad film #GlammUpLikeAStar featuring Shraddha Kapoor
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Myglamm launches new ad film #GlammUpLikeAStar featuring Shraddha Kapoor

MyGlamm, an Indian D2C beauty brand, has released a new ad film titled #GlammUpLikeAStar, which stars brand ambassador and investor Shraddha Kapoor. The campaign positions MyGlamm as a one-stop beauty destination with high-quality products that are all accessible with a single click on the MyGlamm app. The new TV commercial revolves around the collaboration of…

Zypp launches “Zypp Chalao, Paise aur Pollution Bachao” campaign, urges gig-workers to make the right choice
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Zypp launches “Zypp Chalao, Paise aur Pollution Bachao” campaign, urges gig-workers to make the right choice

Understanding and attempting to address the woes of the gig- workers of India, Zypp Electric, India’s largest EV-as-a-service platform on the occasion of its 5th foundation day has announced the launch of its first-ever advertising campaign, Zypp Chalao, paise aur pollution bachao. A satirical approach to drawing the difference between a delivery executive of ICE…

Flipkart Signs Mou With District Administration Of Varanasi, Government Of Uttar Pradesh Under The Samarth Program
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Flipkart Signs Mou With District Administration Of Varanasi, Government Of Uttar Pradesh Under The Samarth Program

Flipkart, India’s homegrown e-commerce marketplace, today announced the signing of a Memorandum of Understanding (MoU) with the District Administration of Varanasi, Government of Uttar Pradesh, to enable national market access for artisans, weavers, people with disabilities and of Varanasi. Through this partnership, iconic goods such as Banaras Sarees, Handmade Carpets, Zardoji Craft, Metal Crafts, and Handmade…