Mumbai, 24 January, 2026: Budweiser 0.0 brought cricket’s most iconic symbol closer to its fans as part of the ICC Men’s T20 World Cup Trophy Tour at Lollapalooza India 2026. Displayed at the Budweiser Brew District on 24 January, the ICC T20 Men’s World Cup Trophy became a powerful focal point, giving thousands of fans the rare chance to experience the trophy up close, in the middle of a cultural moment. By bringing the Trophy Tour into one of India’s biggest cultural moments, Budweiser 0.0 united die-hard cricket fans and music lovers alike, reinforcing its belief that the most powerful brand moments are built by fans and felt together.
International Cricket legend Jonty Rhodes was present on-ground anchoring the Trophy Tour experience and interacting with fans. His presence added depth to the moment, connecting the legacy of the sport with a new generation of fans in an atmosphere driven by music, energy, and celebration.
Commenting on his presence at Budweiser 0.0’s Trophy Tour, Jonny Rhodes said, “The World Cup Trophy represents years of passion, competition, and dreams. To see it shared with fans at Lollapalooza, especially with a younger, music-first audience, was powerful. It’s a great reminder that the spirit of cricket continues to evolve and find new stages.”
Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India, commented, “Lollapalooza India gave us the opportunity to bring together two powerful passions in a way that felt natural and fan-led. By placing the ICC Men’s T20 World Cup Trophy within the festival, we gave fans a chance to engage with the game they love in a completely different setting. For Budweiser 0.0, this is what meaningful brand building looks like, when sport, music, and community come together, and fans feel part of something iconic.”
Budweiser 0.0 also powered the BUDX Stage, which hosted a weekend of high-energy performances and culminated with Linkin Park closing the festival. BUDX Fan Passes unlock exclusive access and elevated experiences across the venue for the festival goers, while Bud & Burgers complemented the on-ground offering, making Budweiser a central part of the Lollapalooza experience from day to night.
By taking the ICC Men’s T20 World Cup Trophy into the heart of Lollapalooza India, Budweiser 0.0 created a rare cultural crossover moment. The activation reinforced the brand’s fan-first philosophy, delivering experiences that move beyond sponsorships to become part of culture itself.
