Birla Opus Paints, a brand from the Aditya Birla Group’s Grasim Industries, has launched a new film that beautifully captures how colour can bring people closer and strengthen emotional bonds at home.
Staying true to its philosophy of ‘Duniya Ko Rang Do’, the story once again features the much-loved Opus Boy, who represents the magic of transformation through colour. This time, the film opens with a familiar scene — a family gathered around the dining table but lost in their own digital worlds, disconnected despite being together.
Everything changes when the Opus Boy steps in. With a splash of colour, the dull setting comes alive. As the walls and table fill with vibrant shades, something shifts — screens are set aside, laughter returns, and real conversations begin again.
The film beautifully reminds viewers that colour isn’t just about how a home looks — it’s about how it feels. By bringing warmth, energy, and emotion into everyday spaces, Birla Opus Paints shows that a home’s true beauty lies in the connections it nurtures.
Commenting on the campaign, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said, “Through our new campaign, we wanted to capture a relatable situation within families today. We are more connected digitally than ever before, yet somehow more distant from the people in our homes. It’s easy to be seen together and yet not be connected. Through the film, we have shown how colour can bring that feeling of togetherness back into our homes. This reflects what Birla Opus Paints truly stands for, transforming not just spaces, but also bringing families together.”
Sachin Kamble, Chief Creative Officer, Leo India, added, “Rooted in the ‘Duniya Ko Rang Do’ philosophy, Birla Opus Paints has used a unique animation style to tell stories of transformation since 2024. The new campaign highlights how colour can cut through today’s distractions and bring families closer, celebrating togetherness and the beauty of shared moments.”
The film strengthens Birla Opus Paints’ positioning around emotional transformation, using colour as a catalyst to reconnect people with their homes and with each other.
