Bangalore, India – December 4, 2025: Project Worldwide, one of the world’s leading independent agency holding companies, has officially announced the launch of its India/South Asia “Project Hub” in Bangalore. The new hub brings together several of Project’s specialist agencies under one roof, creating a unified, integrated gateway for clients across one of the world’s fastest-growing economies.
The Bangalore hub represents the latest step in Project Worldwide’s global initiative to build multi-agency collaboration centers, following successful launches in New York, London, Singapore, and Sydney. The move underlines the company’s commitment to expanding its footprint in Asia’s dynamic marketing and creative landscape, while enabling global clients to access region-specific insights and expertise.
Delivering “Hyperconnected Creativity” in India
At the heart of the new Bangalore hub lies Project Worldwide’s core philosophy of “Hyperconnected Creativity” — a model that breaks down traditional agency silos to deliver fully integrated, end-to-end brand solutions.
Clients in India and South Asia will now benefit from a seamless, single-point access to a collective of world-class specialists in experiential marketing, communications, broadcast production, gaming, and AI-driven innovation.
“This Hub is a strategic investment in one of the world’s most dynamic markets,” said Chris Meyer, CEO of Project Worldwide. “I look forward to Rasheed’s leadership in bringing this vision to life.”
By establishing the Bangalore hub, Project Worldwide aims to make collaboration across its network agencies easier, more efficient, and more innovative — enabling brands to activate multi-channel campaigns with a unified creative and strategic approach.
Agencies Under the Project Worldwide India/South Asia Hub
The Project Hub Bangalore will act as the regional command center for several of Project’s most renowned agencies, each specializing in a key discipline:
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George P. Johnson (GPJ) – A global leader in experiential marketing, helping brands create immersive brand experiences and live events.
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OS Studios – Experts in gaming, esports, and Gen Z culture, connecting brands with next-generation audiences.
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NOMOBO – Specialists in high-end broadcast production, delivering premium live and digital video experiences.
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Praytell – A leading earned-first creative and communications agency, blending PR, storytelling, and influencer marketing.
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AI Labs – The group’s Center of Excellence for Artificial Intelligence, developing AI-powered solutions for creative, marketing, and operational challenges.
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+91 – A dedicated outsourced hub focused on high-volume content creation, creative development, and account operations, serving as an efficiency engine for the entire network.
This strategic grouping gives clients the ability to integrate experiential, digital, content, and AI-driven initiatives under one unified framework — enhancing agility, creativity, and consistency across campaigns.
Rasheed Sait to Lead Regional Expansion
The new hub will be spearheaded by Rasheed Sait, who was recently appointed Chief Growth Officer for Project Worldwide, India/South Asia. With extensive experience in brand strategy, digital transformation, and experiential marketing, Rasheed will lead the network’s growth and client engagement across the region.
“I am thrilled to lead this new chapter for Project Worldwide in India,” said Rasheed Sait. “The Project Hub is a launchpad for clients to tap into a powerful, integrated suite of services. It’s designed to connect creativity, technology, and storytelling — all in one place.”
Under Sait’s leadership, the Bangalore Hub is expected to serve as both a regional operations center and a creative incubator, building synergies between agencies while fostering new-age marketing capabilities for global and domestic brands.
A Global Network with Local Focus
Project Worldwide’s decision to expand into India aligns with the country’s position as a rapidly evolving global marketing hub. With a vibrant ecosystem of startups, brands, and digital-first consumers, India offers immense potential for creative agencies to innovate at scale.
By integrating multiple specialist agencies into one collaborative environment, the Bangalore Project Hub will enable faster turnaround times, stronger storytelling, and deeper audience engagement — reflecting Project’s global mission to make creativity hyperconnected, data-informed, and human-centered.
