EUME, a premium Indian travel and lifestyle brand, has officially announced actor Ishaan Khatter as its brand ambassador. The partnership marks a pivotal moment in EUME’s journey as it continues to strengthen its position at the intersection of style, comfort, and modern design.
EUME x Ishaan Khatter: A Collaboration Rooted in Movement and Expression
The collaboration between EUME and Ishaan Khatter is built around a shared philosophy — that movement is not just physical but also personal, expressive, and intentional. Ishaan’s vibrant personality, artistic individuality, and grounded approach mirror EUME’s own brand ethos: crafted legacy, modern sensibility, and effortless versatility.
“EUME represents more than just travel accessories; it embodies a lifestyle in motion,”
says Naina Parekh, Founder of EUME.
“In Ishaan, we found a natural extension of our brand’s values — energetic yet grounded, stylish yet thoughtful. His individuality resonates with our audience: people who seek functionality without compromising on expression. This partnership opens a new chapter in our story.”
A Campaign That Embodies Lifestyle in Motion
The EUME x Ishaan Khatter campaign goes beyond a traditional endorsement. Instead of focusing on a single product, it highlights the brand’s complete product portfolio — from backpacks and travel essentials to lifestyle accessories — designed for every aspect of modern life: work, travel, and leisure.
Each product reflects EUME’s focus on comfort, durability, and subtle individuality, allowing users to transition seamlessly from one moment to the next without losing their sense of style or identity.
Ishaan Khatter on Joining the EUME Family
Sharing his excitement about the partnership, Ishaan Khatter said:
“EUME represents a mindset that truly speaks to me — smart, conscious, and effortlessly stylish. Collaborating with them felt natural because their designs are made for people constantly on the move, who never compromise on comfort or individuality.”
Beyond lending his name, Ishaan also played an active role in shaping the creative direction of the campaign — from styling moodboards to narrative concepts — ensuring that the storytelling felt personal, authentic, and aligned with his own lifestyle.
A New Visual Language for a Modern India
Visually, the campaign embraces a Tech x Design aesthetic, showcasing clean architectural lines, dynamic motion, and sharp lighting. The visuals capture Ishaan in movement — exploring space, energy, and purpose — symbolizing how EUME blends form, function, and emotion.
The cinematic tone reflects EUME’s evolution from a travel brand to a premium lifestyle movement, anchored in innovation, intention, and craftsmanship. The campaign, titled #MakingMoves, celebrates the idea of forward motion — both literally and symbolically — representing the new-age Indian mindset that values style, progress, and purpose.
EUME: Evolving From Travel Brand to Lifestyle Movement
Since its inception, EUME has redefined the Indian travel accessories market by combining design innovation, superior quality, and sustainability. The brand continues to evolve beyond just travel products, positioning itself as a premium lifestyle brand for today’s conscious, mobile generation.
With Ishaan Khatter onboard, EUME strengthens its identity as a brand built for movement — smart, functional, and expressive. This partnership not only expands EUME’s visibility but also solidifies its reputation as a symbol of modern Indian luxury.
