OS Studios, a Project Worldwide agency known for creating world-class fan experiences for global brands such as Pokémon, Call of Duty, the NBA, and Major League Soccer, has officially launched operations in India. With full-service offices now established in Bangalore, New Delhi, and Mumbai, the agency enters the market with strong backing from George P Johnson India and the broader Project Worldwide network.
The launch aims to bridge the widening “Experience Gap” in India’s rapidly expanding gaming and entertainment ecosystem. While brands continue to pour millions into esports tournaments, influencer partnerships, and gaming activations, fans often encounter poor-quality broadcast production, uninspired brand collaborations, and inconsistent live event experiences. OS Studios plans to address this gap through its proprietary “Fan Z Operating System,” a comprehensive suite offering Strategy, Broadcast & Streaming, Experiential Marketing, and Content Production.
“The passion of the Indian gaming community is undeniable, and it represents a massive opportunity for brands to build lifelong loyalty,” said John Higgins, CEO, OS Studios. “We are fully committed to this market and are thrilled to launch OS Studios India. We are excited to bring our global ‘Fan Z’ playbook to India.”
Globally, OS Studios serves as the agency of record for the Pokémon World Championships and produces high-profile fan experiences for some of the world’s biggest publishers and entertainment brands, including Activision, MLS, NBA, and Twitch. The India launch allows the agency to bring its global expertise closer to brands and fans, supported by George P Johnson India’s extensive production and experiential capabilities.
“India is one of the most exciting and fastest-growing gaming markets in the world, but the fan experience has not kept pace with the investment,” said Rasheed Sait, Chief Growth Officer, Project Worldwide, India/South Asia. “We are seeing major events with massive budgets fail on fundamental execution. This ‘Experience Gap’ is a huge disservice to both the brands and the passionate fans. OS Studios is here to fix that. We are not a traditional agency; we are audience experts who live and breathe gaming culture. We are here to bring the world-class, authentic experiences that Indian fans and brands deserve.”
Operations in India will be led on the ground by Nrupen Gutta, Strategic Partnerships and Creator Lead, alongside Yadush Bose, Director, Growth & Client Success. OS Studios India is already fully operational and is actively engaged in strategic discussions with leading brands and game publishers.
As India becomes one of the fastest-growing gaming markets globally—with an audience expected to surpass 500 million gamers—OS Studios aims to redefine how brands connect with fans, delivering culturally authentic, high-quality experiences designed to meet global standards.
