IndusInd Bank has announced the appointment of Sheran Mehra as its new Chief Marketing Officer (CMO). In this leadership role, Mehra will be responsible for strengthening the bank’s brand strategy, digital engagement, and customer experience, as IndusInd continues to expand its presence in a rapidly transforming financial ecosystem.
With over 25 years of cross-industry experience, Sheran Mehra brings a proven track record of building high-impact brands and driving customer loyalty through innovation, data-driven insights, and creative storytelling.
A Leader in Digital Transformation and Brand Strategy
Before joining IndusInd Bank, Mehra served as Chief Business Officer at Tata Digital, where she led loyalty growth initiatives for Indian Hotels on the Tata Neu platform. Under her leadership, loyalty contribution and GMV from digital channels grew nearly threefold, demonstrating her ability to scale customer engagement through technology and experience-led marketing.
As a founding member of the Tata Neu team, she previously held the position of Chief Brand Officer, where she was instrumental in launching India’s first super app during the IPL. She spearheaded the creation of Tata Neu’s brand identity, consumer experience design, and digital marketing strategy, significantly boosting brand visibility and adoption across India’s digital ecosystem.
A Career Spanning Global Brands and Sectors
Over the course of her career, Mehra has held key marketing and business roles at DBS Bank, Barclays, Mahindra Holidays, HSBC, and leading global agencies such as Ogilvy. Her multi-sector experience across banking, FMCG, travel, and digital ecosystems has shaped her unique approach to modern marketing — one that integrates data, storytelling, and customer-centric design.
Driving IndusInd’s Next Phase of Brand Evolution
At IndusInd Bank, Mehra’s appointment signals a renewed focus on customer-first innovation and integrated digital engagement. As competition in the financial services sector intensifies, her expertise is expected to play a pivotal role in elevating the bank’s brand relevance, customer experience, and digital transformation initiatives.
Her vision aligns with IndusInd Bank’s strategy to build a future-ready, technology-led brand that connects deeply with consumers across demographics while driving long-term loyalty and trust.
