American sportswear brand Gant has announced Bollywood actor Shahid Kapoor as its new Brand Ambassador in India, marking a significant milestone in the brand’s expansion strategy in one of the world’s fastest-growing fashion markets. The collaboration kicks off with Gant’s latest campaign, “Button Up. Build Your Story,” which emphasizes resilience, individuality, and self-expression.
“Style for me has always been about authenticity, wearing something that not only looks good but also tells a story about who you are,” said Shahid Kapoor. “That’s what makes my partnership with Gant so exciting. The brand’s legacy of effortless sophistication and its belief in progress and self-expression resonate deeply with me. I’m proud to represent Gant as we inspire people to build their own stories.”
The campaign features an emotional film that highlights personal expression and individuality, with Shahid Kapoor embodying the values of progress, style, and authenticity. His natural charisma and fashion sense make him a perfect fit to bring Gant’s vision to life in India.
Fredrik Malm, EVP of Global Commercial, Brand & Product at Gant, commented:
“Gant has always shaped a modern identity rooted in heritage that resonates worldwide. Shahid Kapoor, with his confidence and effortless style, is a natural fit. Through this partnership, we aim to deepen our connection with Indian consumers and bring them closer to Gant’s world of culture, lifestyle, and elegance.”
Pawan Khandelwal, Managing Director, Samarth Lifestyle, added:
“With Shahid Kapoor as our Brand Ambassador, GANT is making a bold move to strengthen our bond with consumers in India. His style and persona align seamlessly with our vision, and we aim to elevate GANT’s presence across India while delivering a world-class fashion experience.”
Gant’s India strategy focuses on expansion, aiming to double its exclusive brand stores to 50 in the next two years. The partnership with Shahid Kapoor reinforces the brand’s commitment to the Indian market while continuing to uphold its 75-year global legacy in fashion. By combining heritage, modern style, and authentic storytelling, Gant seeks to connect deeply with India’s diverse and fashion-conscious audience.
