WPP Media has announced the appointment of Sushant Mishra as Growth Lead – North, where he will be responsible for spearheading the agency’s Growth Cluster in the northern region. This strategic leadership move underscores WPP Media’s commitment to building solutions-driven strategies that go beyond traditional media metrics and focus on solving deeper business challenges for clients.
Shifting Focus: From Media Metrics to Business Outcomes
In his new role, Mishra will lead efforts to move beyond conventional benchmarks such as reach and frequency. Instead, he will emphasize data-led, technology-enabled, and AI-driven approaches to address core business problems and unlock tangible outcomes for clients.
According to Mishra, the next wave of growth for agencies will be anchored in empowering the SME segment, helping businesses scale efficiently by leveraging media, technology, and AI.
“With the right mix of data, technology, and AI, we can go beyond campaigns to truly impact business outcomes. I’m excited to contribute to this vision, partner with brands in their transformation, and unlock new opportunities for growth,” Mishra shared in a LinkedIn post.
Sushant Mishra’s Career Journey
Mishra brings over 15 years of experience across digital transformation, marketing strategy, and growth leadership, having worked with some of India’s most dynamic brands and startups.
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Co-Founder, Petlicious Superfoods India – Built a sustainable pet food brand with a subscription-driven model and automation-led customer engagement.
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Director – Digital & Head of Media, Ola Electric – Drove full-funnel digital marketing, awareness campaigns, pre-bookings, and partnerships during Ola’s rapid EV growth phase.
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Senior Director – Digital Marketing & Partnerships, Grofers (now Blinkit) – Led performance marketing and digital partnerships to accelerate business growth.
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VP & Business Head – North, Starcom MediaVest Group – Managed regional strategy and large-scale media partnerships.
This combination of entrepreneurial and corporate experience positions Mishra as a strong leader to drive WPP Media’s growth ambitions.
Strategic Implications for WPP Media
Mishra’s appointment reflects WPP Media’s intent to deepen its data-driven and SME-focused growth strategy in India’s northern market, which is rapidly emerging as a key hub for both established companies and fast-growing startups.
By blending media, data analytics, technology, and AI, the agency aims to create holistic growth solutions that deliver measurable impact, rather than limiting success to campaign-level KPIs.
This move is also aligned with WPP Media’s larger mission to elevate brand partnerships, accelerate transformation journeys, and deliver business outcomes in line with India’s evolving digital-first ecosystem.
