Publicis Groupe India’s full-funnel digital agency, Saatchi Propagate, has announced the appointment of Saurabh Mankhand as Executive Vice President (EVP) & Head of Consumer Experience (CX). In his new role, Mankhand will lead the agency’s CX practice, integrating strategy, data, content, platform innovation, and emerging technologies to deliver measurable business impact for brands.
The appointment reflects Saatchi Propagate’s ambition to strengthen its position as one of India’s top digital agencies, working with leading national and international brands. Mankhand will also play a crucial role in advancing Publicis Groupe’s ‘Power of One’ model, fostering cross-agency collaboration, unlocking growth opportunities, and enhancing client partnerships.
A Return to Publicis Groupe with Over Two Decades of Experience
Marking his return to Publicis Groupe India, Mankhand brings 20+ years of expertise in integrated marketing strategies, digital transformation, and business innovation. He has worked with globally renowned brands, including Unilever, Jio, Vodafone, and IBM, leading high-impact campaigns across e-commerce, B2B, and consumer sectors.
Before this appointment, Mankhand served as Business Head – eCommerce & Technology Services at OLIVER+. He has also held senior leadership roles at Indigo Consulting and Ogilvy India, where he spearheaded teams focused on digital-first brand experiences and customer engagement.
Reporting Structure and Strategic Collaboration
Mankhand will report directly to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Saatchi Propagate India. He will work closely with Prachi Bali, EVP & Business Head of Saatchi Propagate India, and Snehasis Bose, Group Chief Strategy Officer for Saatchi & Saatchi India, BBH India, and Saatchi Propagate India.
Leadership Perspectives on the Appointment
Speaking on the appointment, Paritosh Srivastava said:
“Saatchi Propagate India has been on an incredible growth journey over the last few years. Today, we are among the top digital agencies in the country, working with some of the biggest brands in India and globally. To sustain this momentum, we are expanding our capabilities with a sharper focus on owning the entire CX journey. Saurabh’s deep expertise in consumer experience makes him the perfect leader to guide us into the next phase of growth. With Snehasis, Saurabh, and Prachi at the helm, Saatchi Propagate India is well-positioned for the future.”
Saurabh Mankhand, EVP & Head of Consumer Experience at Saatchi Propagate India, added:
“The future of brand growth lies in creating predictive, personalised experiences that seamlessly merge strategy, data, and platform innovation across the omni-channel ecosystem. CX is now at the heart of business growth. I’m excited to join the Saatchi Propagate team, which is already deeply engaged with clients on transformative journeys. My focus will be on delivering proactive CX solutions that not only meet customer expectations but also generate significant, measurable growth for our clients.”
Strengthening CX Leadership in a Competitive Digital Landscape
The appointment of Mankhand signals Saatchi Propagate’s commitment to expanding its customer experience offerings, leveraging advanced data-driven insights and technology-enabled storytelling. With an increasingly competitive digital landscape, the agency aims to build predictive, personalised, and performance-driven CX strategies that deliver measurable ROI for brands across sectors.
