In honour of India’s 79th Independence Day, JioHotstar has unveiled Operation Tiranga, a platform-wide initiative celebrating the nation’s spirit of freedom. Under the theme “Tiranga Ek, Kahaniyaan Anek”, the campaign presents a thoughtfully curated line-up of powerful narratives, each reflecting the identities, emotions, and ideals represented by the Indian Tricolour.
As part of Operation Tiranga, JioHotstar will offer free access to its entire content library for 24 hours on August 15, 2025, reinforcing its commitment to inclusivity and accessibility for viewers across India.
A Visual and Sonic Salute to the Nation
Beyond free streaming, the platform is transforming its interface into a visual tribute to India’s Independence. A special splash screen inspired by the national flag will greet viewers, setting the tone for a collection of stories celebrating courage, sacrifice, and cultural pride.
Drawing from the symbolism of the Saffron, White, and Green stripes of the flag:
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Saffron is reflected in tales of courage and covert heroism such as Take Off, Madras Cafe, and IB71.
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White represents sacrifice and resilience with titles like Salakaar, Neerja, Mangal Pandey: The Rising, and Chandrashekar.
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Green highlights cultural legacy and pride through stories such as Sarzameen, Kesari 2, and Airlift.
All these titles, along with more original and globally acclaimed content, will be available free to stream on Independence Day.
Celebrating Freedom Through Storytelling
Speaking on the campaign, Minakshi Achan, Head – Brand & Creative, JioHotstar, said:
“JioHotstar has always believed in unlocking infinite possibilities through storytelling by giving viewers the freedom to choose what they watch, when they watch, and how they engage with it. Operation Tiranga is an extension of that philosophy. It celebrates the spirit of Independence Day and removes all barriers to access, allowing every viewer to discover stories that reflect the courage, resilience, and identity of the nation.”
Multi-Channel National Campaign
Operation Tiranga is being promoted across multiple consumer touchpoints, including:
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In-app takeovers
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Primetime TV spots
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High-visibility outdoor billboards
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Digital and social media campaigns
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Brand collaborations
The campaign also includes a partnership with the Ministry of Information and Broadcasting to promote awareness about proper flag etiquette, combining entertainment, education, and national pride.
Strengthening Accessibility and Inclusivity
With this initiative, JioHotstar continues to expand its mission of making premium content more inclusive and accessible across India’s diverse linguistic and cultural landscape. Whether it’s blockbuster originals, classic films, or acclaimed global titles, Operation Tiranga invites every Indian to celebrate Independence Day through the power of storytelling.
