Mumbai, India – July 2025: Streax Professional, one of India’s leading professional hair colour and care brands, has taken center stage as the title sponsor and partner for Streax Professional Hairstyle Icon 2025, in collaboration with the acclaimed digital talent platform OMG Face of the Year (FOY). This strategic alliance marks a bold step toward spotlighting India’s most creative and visionary hairstylists and salon professionals.
The Hairstyle Icon 2025 contest is a part of the third season of OMG FOY, India’s largest digital talent hunt. With its dynamic digital-first format, nationwide reach, and celebrity jury, OMG FOY has redefined the way fashion and beauty talent is discovered. Now, in partnership with Streax Professional, the platform expands its focus to recognize hairstyling as a powerful art form.
Empowering Hair Artists Nationwide
Streax Professional has long championed hairstylist empowerment through education, mentorship, and visibility. The Hairstyle Icon 2025 contest reaffirms this mission by offering a platform for hairstylists across the country to showcase their creativity and craft on a national scale.
With overwhelming participation from all corners of India, over 100 hairstylists were selected through intense knockout rounds. On July 18, 2025, the Top 10 finalists were announced. These finalists will undergo a transformative three-day experience in Mumbai, including exclusive mentoring sessions by Heena Dalvi and acclaimed hair expert Shirin Merchant.
Grand Finale on July 31
The finalists will present their vision via curated mood boards and translate them into live styling during a runway showcase. Their work will be judged by a prestigious panel including:
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Rochelle Chhabra, Head – Streax Professional
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Kannagi Desai, Beauty Editor – Elle India
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Sini Shetty, Femina Miss India 2022
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Rohit Khandelwal, Mister World 2016
The Streax Professional Hairstyle Icon 2025 journey will be featured in a six-episode reality series, which also highlights the Face of the Year contest, set to premiere on a leading OTT platform.
Industry Leaders Speak
Dheeraj Arora, Managing Director & CEO, HRIPL, stated:
“Hairstyle Icon 2025 is where creativity meets cultural relevance. We’re proud to build a platform that fuels emerging talent and sets new benchmarks for the hair and beauty industry in India.”
Rochelle Chhabra, Head, Streax Professional, added:
“This contest is not just about finding the best hairstylist—it’s about honouring the everyday artistry that fuels confidence and transformation. It’s in our DNA to empower and celebrate salon professionals.”
Parimal Mehta, Founder, OMG Face of the Year, said:
“This partnership with Streax Professional has elevated our vision. Together, we’ve created a platform that empowers talent across India to dream big and be seen.”
Celebrity photographer Daboo Ratnani, who will be capturing the finalists, commented:
“Hairstyling is storytelling in motion. I’m excited to capture these stories and the spirit behind each transformation.”
Watch the Journey Unfold
As Streax Professional Hairstyle Icon 2025 gains momentum, the brand continues to drive industry innovation and creativity. The campaign is live across Streax Professional’s social media channels, promising to bring India’s hairstyling talent into the national spotlight.
