In a major win for its media portfolio, Madison Media Sigma, a division of Madison World, has secured the media agency of record (AOR) mandate for The Sleep Company, India’s fastest-growing comfort-tech brand. The agency will manage the brand’s traditional media planning and buying, including television and print advertising.
This strategic partnership comes as The Sleep Company looks to scale its presence across India and strengthen brand awareness through impactful media campaigns.
Transforming Sleep with SmartGRID® Technology
Known for its disruptive innovation in sleep and seating solutions, The Sleep Company has revolutionized the comfort space with its patented SmartGRID® technology. The brand offers a wide range of products—including mattresses, pillows, recliners, and ergonomic chairs—designed to provide next-level comfort and support for modern lifestyles.
With the comfort-tech industry witnessing rapid growth, The Sleep Company is focused on expanding its market presence through high-impact communication strategies, backed by data and innovation.
A Strategic Media Partnership to Amplify Brand Growth
Vanita Keswani, CEO, Madison Media Sigma, expressed enthusiasm about the partnership:
“We are thrilled to partner with a disruptive and innovation-led brand like The Sleep Company. We look forward to leveraging our strategic media expertise to amplify their growth journey across traditional and emerging platforms.”
Madison Media, a leading name in the Indian media ecosystem, will play a pivotal role in crafting and executing high-reach, cross-platform campaigns aimed at accelerating the brand’s penetration in both metro and Tier 2/3 markets.
Driving Awareness Through Innovation-Led Execution
Commenting on the agency appointment, Ripal Chopda, CMO of The Sleep Company, said:
“At The Sleep Company, our mission is to revolutionize the way India sleeps and sits through consumer-first thinking and disruptive innovation. As we expand our footprint nationwide, impactful media execution becomes critical. We are thrilled to have Madison Media as our traditional media partner. Their strategic acumen will be key to driving deeper consumer awareness and fueling our next phase of growth.”
