Times Music has announced the appointment of Sheveeta Hegde as the new Head of Brand Solutions and Music Partnerships. In this role, Hegde will spearhead innovative revenue opportunities and foster impactful collaborations between brands and advertisers within the music industry.
A Seasoned Industry Leader
Bringing over 18 years of experience in media and entertainment, Hegde is known for her dynamic leadership and proven track record across radio, digital content, IP creation, and celebrity solutions.
Key career highlights include:
- Radio Mirchi: Served for 12 years, holding prominent roles such as West and Central Head of TV Impact Properties and Group Head for Corporate and Retail Business.
- Pocket Aces: Spent five years as Head of Monetisation, where she played a crucial role in scaling operations and launching successful digital initiatives.
Strategic Vision at Times Music
In her new role, Hegde aims to drive the growth of Times Music’s brand partnerships division. Her focus will be on creating innovative music solutions that align with brand objectives, enhancing Times Music’s position as a leading player in the industry.
Mandar Thakur, CEO of Times Music, expressed his enthusiasm:
“We are delighted to welcome Sheveeta to Times Music. Her expertise in delivering innovative solutions for brands and advertisers will be instrumental in driving our strategic growth. Sheveeta will play a pivotal role in shaping the future of our brand partnerships division.”
Sheveeta Hegde’s Vision
On her appointment, Sheveeta Hegde shared her excitement:
“I’m thrilled to join Times Music and look forward to leveraging my experience to create impactful collaborations. My focus will be on providing innovative music solutions that resonate with brands and audiences alike.”
Driving Innovation in Music Partnerships
Hegde’s appointment marks a strategic move for Times Music to strengthen its brand partnerships and advertising solutions. With the growing importance of music in brand storytelling, Hegde’s expertise will enhance Times Music’s ability to offer tailored, creative solutions for brands looking to connect with their audiences through music.
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