Cadbury Dairy Milk Silk introduces AR experience, invites young couple for dinner date in metaverse
Mondelez’s brand Cadbury Dairy Milk Silk has been winning the Indian romantic’s heart for over a decade every Valentine’s Day. But this year, the brand had technology right at the heart of its evocative marketing campaign. The successful Valentine’s Day campaign by Mondelez & Team WPP (Ogilvy + Wavemaker) saw over a million Indians use an innovative first-ever AR technology to send secret messages to their loved ones. And on Valentine’s Day, Cadbury Dairy Milk Silk raised the bar higher by surprising a young couple with India’s first-ever Valentine’s dinner date in the Metaverse, powered by YUG.
For the uninitiated, the Metaverse is an immersive virtual environment built on the block-chain where consumers can create 3D avatars of themselves, move around just like in the real world and are able to talk to other users and interact within the environment. Cadbury Dairy Milk Silk team powered by YUG, created a unique sci-fi inspired experience that appeals to their youth consumer audience. Choosing their avatars, the couple were able to move around and experience elements that made their Valentine’s Day fun and truly memorable!
