As Valentine’s Day draws closer, Tata Coffee Grand Cold Coffee has rolled out a new digital campaign film that discovers romance and connection in one of the most familiar spaces—the modern workplace. Grounded in everyday office routines, the film celebrates those small, spontaneous meet-cute moments that quietly spark chemistry amid the daily grind.
Building on its ‘Too Cool To Have It Solo’ campaign, the brand reinforces a simple yet relatable insight: coffee—much like life at work—is best enjoyed together. The film places Tata Coffee Grand Cold Coffee at the heart of a typical office day, where shared breaks, chance encounters, and fleeting conversations come together to create moments of warmth and togetherness.
Set against the backdrop of a bustling office, the narrative captures a brief but memorable interaction between two colleagues whose paths cross during routine work hours. What starts as a casual coffee moment gently unfolds into a subtle connection, showing how an indulgent, creamy cold coffee can break the ice and transform ordinary workplace interactions into something quietly meaningful.
Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “Our focus in the ready-to-drink cold coffee segment is on building brands that are relevant to evolving consumption occasions, while remaining firmly anchored in quality, consistency and trust. As consumer lifestyles continue to shift, we see growing importance in brands that integrate seamlessly into everyday routines, offering both convenience and an elevated experience.
“That belief shapes the way the new film has been conceived. It focuses on familiar office moments, shared breaks, brief conversations, unplanned interactions and shows how Tata Coffee Grand Cold Coffee becomes part of those everyday connections, while continuing to stand for quality and indulgence,” he added.
Mayur Varma, CCO, 82.5 India, said, “We have made this film as a meet-cute story and not necessarily as an ad. I hope people find it entertaining and associate Tata Coffee Grand Cold Coffee with modern-day meet-cutes over time.”
Kiran Ramamurthy, CEO, 82.5 India, said, “Building on our platform of fostering connections, this new film reinforces the role of Tata Coffee Grand Cold Coffee as a social catalyst. We are taking the narrative from general hangouts into the everyday workplace, demonstrating that those ‘spontaneous, real moments’ we champion aren’t limited by location. The product remains the trigger that transforms a mundane pause into a genuine interaction.”
With its electric visuals, catchy soundtrack, and relatable urban setting, the film mirrors how modern relationships often take shape today, spontaneous, instinctive and deeply human. By drawing from familiar office dynamics and everyday coffee rituals, the film resonates strongly with young working professionals, positioning Tata Coffee Grand Cold Coffee as a natural companion to moments that feel personal, relatable and real.
The film is part of Tata Coffee Grand Cold Coffee’s broader brand narrative that champions shared moments, youthful spontaneity and everyday connections, making it a natural fit for the season of togetherness, without losing its contemporary, premium edge.
Tata Coffee Grand Cold Coffee is available in 3 indulgent international flavours; Belgian Chocolate, French Vanilla, and Swiss Caramel, and is available across all leading retail outlets and online platforms nationwide.
