Tamil Nadu, January 16, 2026: This Pongal, legacy hair colour brand Vasmol celebrated the spirit of togetherness and tradition with a heartwarming digital campaign in Tamil Nadu, highlighting the bond between mothers and daughters. The initiative beautifully captured how Vasmol continues to stay relevant across generations — offering a diverse range of hair colour solutions that cater to evolving needs while staying rooted in trust and safety.
For decades, Vasmol has been a trusted name in Indian households, known for its safe and nourishing hair colouring solutions. This year’s Pongal initiative reaffirmed that connection by showing how both mothers and daughters turn to Vasmol — each finding a product that aligns with their personal hair care preferences.
A Festival of Traditions, Bonds, and Beauty
To bring this idea to life, Vasmol collaborated with popular Tamil digital creators such as Pranika, Sai Rithu, Preetha Suresh, Divya Gowri, Caroline Joel, and Reshma Reshu. Through engaging, home-based storytelling, these creators showcased relatable moments of mothers and daughters preparing for Pongal, emphasizing how the brand seamlessly bridges generations.
The campaign featured the mother choosing the Super Vasmol 33 Coconut Oil Kesh Kala, enriched with Amla, Hibiscus, and Almond, which not only provides natural black hair colour but also deeply nourishes the scalp.
Meanwhile, the modern daughter was seen opting for the Vasmol Heena Shampoo Hair Colour, a quick, innovative solution that colours the hair in just five minutes. With the goodness of Heena, Amla, Hibiscus, and Aloe Vera, it delivers soft, shiny, and naturally coloured hair — perfect for today’s fast-paced lifestyles.
Together, the campaign demonstrated how Vasmol continues to evolve with the times while remaining a constant symbol of trust in Indian homes.
A Legacy Rooted in Family and Trust
Speaking about the campaign, Priyancka Puri, Senior Vice President – Marketing, Hygienic Research Institute Pvt. Ltd., said:
“As a legacy brand, Vasmol has always been part of how Indian families prepare for and celebrate important moments. Pongal gave us a natural opportunity to connect with families, especially mothers and daughters, by showing how different generations choose products that suit their needs while placing their trust in the same brand. This initiative reflects how we continue to stay relevant by integrating meaningfully into cultural moments that matter.”
Continuing a Tradition of Care and Confidence
Through this Pongal campaign, Vasmol reinforced its brand promise — “Surakshit kaale mere baal, Vasmol ne kiya kamaal” — highlighting its continued commitment to providing safe, effective, and trusted hair care solutions for every generation.
With this thoughtful celebration of heritage and modernity, Vasmol once again proves that beauty is timeless — and so is trust.
