Mumbai: Sony Pictures Networks India has released the second brand film for its upcoming marquee property, Wheel of Fortune, featuring Akshay Kumar. Continuing the tone established by the first campaign film, the latest release once again spotlights Akshay Kumar’s signature humour and effortless comic timing.
Built around situational comedy, the film highlights Akshay Kumar’s mass appeal while delivering entertainment that is engaging and family-friendly, reinforcing the show’s broad-based appeal across audiences.
Commenting on the creative approach, Vikas Bahl, who conceptualised, directed and produced the ad films under his production house Good Co., said, “The idea was to introduce the show to Indian audiences while staying true to the playfulness at its core. With Akshay Kumar as the face of the show, we could effortlessly lean into witty moments of wordplay and misinterpretations where a single word can change everything.”
The second brand film builds on the momentum of the first campaign, which introduced the show’s central thought—“अब मैटर करेगा हर एक अक्षर, जब घूमेगा जादू का चक्कर.” Together, the two films establish a cohesive brand narrative centred on anticipation, playfulness, and entertainment, capturing the essence of the iconic game show.
Recognised by Variety Magazine as the Most-Watched Entertainment Show on American Television, cited by Guinness World Records as the World’s Most Popular TV Game Show, and honoured with the Daytime Emmy® Award for Outstanding Game Show, this global phenomenon is now set to make its Indian debut.
Viewers can stay tuned exclusively to Sony Entertainment Television and Sony LIV for more updates and information on the Indian edition of Wheel of Fortune.
