Mumbai, India | January 6, 2026: In a historic collaboration that redefines India’s media landscape, Mumbai’s leading radio stations — Radio Mirchi, BIG FM, Red FM, Radio Nasha, and Radio City — came together for the first-ever city-wide multi-station simulcast, titled ‘Radio Community Ek Saath’, spearheaded by the Adani Group.
The unified broadcast carried a singular message of hope and progress — “Meri Dharavi Badlegi, Hamari Mumbai Badhegi” — symbolizing Mumbai’s collective spirit towards inclusive urban transformation.
When Radio Became a Voice for Change
For the first time, the city’s most iconic RJs — RJ Jeeturaaj (Radio Mirchi), RJ Vrajesh Hirjee (BIG FM), RJ Malishka (Red FM), RJ Rohini (Radio Nasha), and RJ Salil (Radio City) — came together in one studio to deliver a joint 2-hour show that aired simultaneously across all five stations on December 24, from 8:30 AM to 10:30 AM.
The simulcast reached millions of listeners across Mumbai, marking a landmark moment in Indian radio history, where rival stations united for a shared social cause — the humane redevelopment of Dharavi, one of Asia’s largest informal settlements.
A Human-Centered Campaign Rooted in Real Stories
The movement took shape after Mumbai’s radio community engaged with a series of emotionally powerful short films by Adani, spotlighting the lives of Dharavi’s residents — their struggles with sanitation, health, education, and their unbreakable spirit.
Over four weeks, more than 25 radio jockeys stepped out of their studios and into Dharavi’s lanes, meeting families, documenting real experiences, and transforming those encounters into stories that resonated across the city.
Their efforts — through on-air conversations, short features, and digital storytelling — gave voice to Dharavi’s people and turned radio into a medium of empathy and empowerment.
Turning a Pin Code into a Call for Unity: 400017
In a symbolic move, all participating radio stations ran time checks at the 17th minute of every hour, rallying listeners under the banner — “Dharavi Ek Saath (400017) Ke Liye, Mumbai Ek Saath.”
The number 400017, Dharavi’s postal code, became a citywide symbol of solidarity — reminding every Mumbaikar that progress in Dharavi is progress for the entire city.
Adani’s Vision: Building Dignity, Safety, and Hope
Speaking on the initiative, Ajay Kakar, Head – Corporate Branding, Adani Group, said:
“The first-ever Simulcast on Radio marks more than just a media-first. The redevelopment of Dharavi is, at its heart, a human-centric transformation, and this unprecedented collaboration strengthens that message. When storytellers across rival platforms choose purpose over competition, they amplify not just a campaign, but a movement.”
Adani’s larger campaign includes three powerful films that bring Dharavi’s transformation to life:
Each story humanizes the redevelopment effort — not as a construction project, but as a mission to restore dignity, opportunity, and pride to over a million lives.
A Defining Moment for Indian Media
The ‘Radio Community Ek Saath’ simulcast goes beyond advertising — it signifies the evolution of radio as a force for social purpose, proving that competition can make way for collaboration when humanity leads the conversation.
The initiative’s digital reach extends further, with the full simulcast now available on YouTube, bridging the gap between radio and digital audiences.
As Mumbai stands witness to this transformation, Dharavi’s story becomes more than a local narrative — it becomes a national symbol of inclusive progress.
Dharavi’s Progress Is Mumbai’s Future
The Adani Group’s vision for Dharavi goes beyond infrastructure — it’s about creating a new model for urban renewal, one that is inclusive, humane, and sustainable.
When Mumbai’s radio community speaks with one voice, it doesn’t just tell a story — it creates a movement of hope, empathy, and change.
