New Delhi, India — Luxor Writing Instruments, one of India’s leading stationery and writing solutions brands, has announced the appointment of Keshav Anand as its new General Manager – Marketing. In this strategic role, Anand will lead brand marketing, drive category growth, and oversee brand-led initiatives across the company’s diverse product portfolio.
A Decade of Experience in Consumer Brands and Digital Partnerships
With over 10 years of experience spanning consumer brands, digital ecosystems, and platform partnerships, Keshav Anand brings a rich mix of marketing and digital expertise to Luxor.
Before joining Luxor, Anand served as Associate Director at VerSe Innovation, where he led partner ecosystems and multilingual content initiatives across flagship platforms such as Dailyhunt and OneIndia. His work there contributed significantly to expanding audience engagement and deepening regional digital reach.
Earlier, Anand was associated with ByteDance, where he managed platform partnerships and creator-led initiatives for TikTok, focusing on content innovation and community growth. His professional journey also includes impactful roles across brand and partnership functions at Reckitt (BSI) and OYO, where he developed brand engagement strategies and consumer outreach programs.
Driving Brand Relevance and Growth at Luxor
At Luxor Writing Instruments, Anand will be responsible for strengthening brand marketing, enhancing consumer engagement, and building long-term brand relevance across touchpoints. His appointment aligns with Luxor’s focus on innovation, brand rejuvenation, and connecting with new-age consumers in India’s fast-evolving stationery market.
Through his leadership, Luxor aims to further strengthen its position as a trusted and innovative writing brand, known for quality, creativity, and customer-centricity.
About Luxor Writing Instruments
Founded in 1963, Luxor Writing Instruments Pvt. Ltd. is a pioneering Indian brand in the writing and stationery segment, offering a wide range of pens, markers, and office stationery products. With a legacy of innovation and excellence, Luxor continues to lead the market through its commitment to quality craftsmanship, sustainability, and design innovation.
