Mumbai, India — Litestyle by PNG, the contemporary lightweight fine jewellery brand from PNG Jewellers, has announced Sara Tendulkar as its new brand ambassador. The collaboration marks a key milestone in strengthening the brand’s connection with India’s new-age jewellery consumers while bridging PNG’s rich heritage with modern sensibilities.
Litestyle: Bridging Legacy and Modernity
A pioneering initiative under PNG Jewellers, Litestyle has been thoughtfully created to connect the brand’s legacy customers with future generations through a modern retail format, contemporary design language, and a strong omnichannel presence.
Speaking on the brand’s vision, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Litestyle by PNG is a long-term commitment to connect with younger consumers who value authenticity and individuality. While PNG has built trust for nearly two centuries, we recognize the importance of evolving with today’s generation. Litestyle focuses on everyday moments, not just traditional occasions, and will grow as a serious business vertical under PNG with dedicated merchandising, marketing, and digital strategy.”
The brand’s pilot stores in Pune and Goa have received an encouraging response, motivating PNG to scale Litestyle across key Indian markets in the coming years.
Sara Tendulkar: The Perfect Fit for Litestyle’s Modern Vision
With her natural elegance, modern outlook, and strong digital influence, Sara Tendulkar perfectly embodies the spirit of Litestyle. Known for her minimal, comfortable, and effortlessly chic fashion sense, she represents the modern Indian woman — confident, expressive, and grounded.
Commenting on the partnership, Sara Tendulkar said:
“Litestyle reflects a sense of ease and individuality that feels very natural to me. The jewellery is light, thoughtful, and designed for everyday life — which makes this collaboration truly exciting.”
Adding to this, Hemant Chaavan, Head of Marketing and E-commerce, Litestyle by PNG, stated:
“Sara represents the mindset of the young woman Litestyle is created for — confident, modern, and authentic. Her ability to connect organically with younger audiences strengthens our ambition to make Litestyle a preferred jewellery destination for future consumers who value design and simplicity.”
Expanding Presence and Future Plans
As brand ambassador, Sara will feature in marketing campaigns, digital initiatives, and store launches, while serving as the style muse for select collections. The two-year collaboration begins in December 2025, with collections featuring Sara scheduled to launch from March 2026 onwards.
Building on early success, Litestyle is now preparing for a structured national expansion. The brand plans to open around 50 stores by FY 2028, combining company-owned and franchise formats, supported by a robust e-commerce platform and mobile app. The first phase will focus on Maharashtra, followed by wider expansion across India.
About Litestyle by PNG
Litestyle by PNG is a modern fine jewellery brand under the PNG Jewellers umbrella, designed for women who wear jewellery for self-expression and everyday occasions. Its collections blend lightweight craftsmanship with contemporary design, offering versatility, comfort, and style across categories like rings, earrings, bracelets, and pendants.
