Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has just launched Winning Over Obesity, a nationwide digital campaign to change the way obesity is perceived as a chronic health condition. The campaign themed MAHI – MAKING A HEALTHIER INDIA features cricket legend MS Dhoni highlighting issues of obesity and encouraging people to take charge of their long-term health and well-being.
A video featuring MS Dhoni has been shared on the campaign’s social assets, wherein he urges people to take action against obesity and join the movement for winning over obesity with Emcure.
Through the campaign, Emcure hopes to steer the discussion beyond obesity being merely a problem of excess weight. It aims to communicate the larger health burden that it can inflict on an individual. Obesity is a complex disorder highly influenced by genetic and lifestyle factors and has emerged as the leading public health concern in India. It has the potential to impact several aspects of health in every stage of life and heightens the risk of NCDs, such as diabetes, cardiovascular diseases, and hypertension.
At the core of the campaign is the message that though obesity is complex, it is manageable with the right medical guidance, sustained lifestyle changes, and professional support. Individuals can make progress towards healthier outcomes, as MS Dhoni points out, “Where you start matters.”
The Winning Over Obesity campaign is supported by WinningOverObesity.com, a portal providing complete resources, guidance, and advice on weight management. It fits into the overall initiatives of Emcure toward public health awareness and healthier lifestyles in India.
Obesity in India
Meanwhile, obesity is gaining momentum as a health concern in India, with 24% of women and 23% of men falling under the overweight or obese category according to the NFHS-5 (2019-21).
