Mumbai, December 19, 2025:
YAAP, one of India’s fastest-growing independent digital and content-led marketing groups, has announced the appointment of Nishant Radia, Founder of Vidooly, as Head of Platforms. The appointment marks a significant step in YAAP’s strategic transformation into a technology, data, and platform-led marketing powerhouse.
In his new role, Nishant Radia will lead YAAP’s platforms and products division, with a mandate to develop and scale proprietary technologies, data intelligence frameworks, and owned platforms across influencer marketing, content intelligence, brand performance analytics, and creator ecosystems. This move signals YAAP’s long-term ambition to evolve from a services-driven digital agency into a future-ready marketing, IP, and platforms company.
Accelerating Growth Through Technology and Innovation
The announcement of Nishant’s appointment coincides with the launch of YAAP’s Tech Hub in Noida, envisioned as the company’s central innovation center for product engineering, AI-led innovation, data science, and platform development. The hub will serve as the nerve center for YAAP’s technology initiatives, integrating creative storytelling with analytics, automation, and platform intelligence.
Dr. Atul Hegde, Founder of YAAP, commented on the appointment, saying:
“Nishant joining YAAP is a defining moment for our journey. As marketing becomes increasingly accountable, data-driven, and platform-centric, the next decade will be shaped by companies that own technology—not just talent. Nishant brings a rare combination of a founder’s mindset, deep product thinking, and scale experience. This is a crucial hire as we build long-term value through tech, data, and owned platforms.”
From Entrepreneurial Success to Platform Leadership
A well-respected name in India’s digital media landscape, Nishant Radia is recognized as one of the country’s most credible product entrepreneurs in the video analytics and ad intelligence space. As the Founder of Vidooly, he built a globally recognized platform that worked with broadcasters, advertisers, and publishers across multiple markets to deliver data-driven insights for video content performance and ad effectiveness.
Sharing his excitement about the new role, Nishant Radia, Head of Platforms, YAAP, said:
“What drew me to YAAP was a shared belief that agencies must evolve into product-led, tech-enabled businesses. YAAP’s builder mindset—integrating technology to create products for today and tomorrow—strongly resonates with me. Having worked at the intersection of content and data, I’m excited to bring that experience to YAAP and help build solutions that deliver measurable value for brands and creators.”
A Vision for Platform-Led Marketing Excellence
At YAAP, Nishant will focus on developing platform-led marketing solutions that help brands and creators make smarter decisions, enhance measurement accuracy, and unlock scalable growth through AI and data analytics. His expertise will help YAAP create systems that merge creativity and technology, giving brands access to actionable intelligence and automation tools.
The newly launched YAAP Noida Tech Hub will play a critical role in executing this vision. The facility will house a growing team of product managers, engineers, data scientists, and AI specialists, who will work in close collaboration with YAAP’s teams across Mumbai, Bangalore, Dubai, and Southeast Asia. This cross-regional integration aims to accelerate innovation, product rollouts, and global scalability.
Ajay Mishra Joins as Group CTO to Strengthen YAAP’s Technology Core
Alongside Nishant’s appointment, Ajay Mishra has joined YAAP as Chief Technology Officer (CTO) for the group. Also a former founder of Vidooly, Ajay brings deep expertise in technology architecture, engineering excellence, and data infrastructure. As CTO, he will lead YAAP’s AI roadmap and oversee the group’s overall technology strategy, ensuring seamless integration between creativity, data, and innovation.
With Nishant Radia driving the platforms charter, Ajay Mishra spearheading technology, and a dedicated Tech Hub in operation, YAAP is now positioned at the intersection of creativity, culture, data, and code—ready to shape the next decade of marketing innovation.
