Mumbai, December 19, 2025: Sony Pictures Networks India (SPNI) has announced the Indian launch of one of the world’s most iconic and widely watched television game shows — Wheel of Fortune. The globally celebrated format, recognised by Variety as the most-watched entertainment show on American television and listed by Guinness World Records as the world’s most popular TV game show, is set to make its much-anticipated debut for Indian audiences.
The Indian edition of Wheel of Fortune will be hosted by Bollywood superstar Akshay Kumar, marking another major television milestone for the actor. Akshay Kumar’s strong television presence continues to command massive viewership, with multiple satellite premieres crossing the 2.5+ TVR mark in recent years, highlighting his enduring audience appeal and advertiser confidence.
A Mega Entertainment Launch Across TV and Digital
Sony Pictures Networks India is preparing for one of its most ambitious integrated media launches in recent years to position Wheel of Fortune India as a must-watch prime-time property. The show will be anchored across Sony Entertainment Television and Sony LIV, ensuring wide reach through television alongside targeted digital engagement.
This cross-platform strategy allows advertisers and brands to tap into both mass visibility and precise digital interaction, creating a seamless storytelling experience across screens — from television sets to mobile devices — with measurable engagement and recall.
A New Benchmark in Brand Integration and Viewer Engagement
More than just a format adaptation, Wheel of Fortune India is expected to redefine content-led brand integration in the country. The show will combine the strength of a globally proven intellectual property with star-led entertainment and interactive features, including a Play Along experience on Sony LIV, aimed at driving deeper viewer participation.
Industry observers see the launch as a potential prime-time blockbuster and one of India’s most powerful advertising platforms heading into 2026, given its scale, familiarity, and interactivity.
Leadership Speaks
Commenting on the launch, Nachiket Pantvaidya, Business Head, Sony Entertainment Television, said,
“Sony Entertainment Television has consistently pioneered the reality and non-fiction space in India by introducing successful global formats. With Wheel of Fortune, we are adding another marquee franchise to our portfolio. The show strengthens our cross-platform strategy across Sony Entertainment Television and Sony LIV, offering advertisers unmatched reach and impact across television and digital.”
Sharing his excitement, Akshay Kumar added,
“Wheel of Fortune has entertained audiences worldwide for decades, and I’m thrilled to be part of its Indian journey. Its universal appeal and the excitement of puzzle-solving make it a show that connects generations. With Sony Entertainment Television and Sony LIV coming together, I believe Wheel of Fortune India will engage viewers like never before.”
Production and Licensing Details
The Wheel of Fortune format has been licensed to Sony Pictures Networks India by Highgate Entertainment, LLC, while Frames Production Company will produce the Indian edition for SPNI.
With its global legacy, star power, and integrated launch strategy, Wheel of Fortune India is poised to become one of the most significant television launches in the Indian entertainment landscape.
