Mumbai, India | December 17, 2025: Titan, India’s most iconic watch brand, has unveiled its latest brand campaign titled ‘Wear Your Story’, featuring Double Olympic medallist PV Sindhu and National Award-winning actor Vikrant Massey. Conceptualized by Ogilvy Bangalore, the campaign celebrates authenticity, individuality, and the belief that true style is born from personal stories.
A Campaign That Redefines Modern Style
In a world where trends change faster than time itself, Titan’s Wear Your Story campaign is a refreshing reminder that substance creates style. The campaign invites a new generation to embrace their truth, wear their journey with quiet confidence, and let their experiences shape their sense of style.
Fronted by two powerful personalities, PV Sindhu and Vikrant Massey, the campaign reflects Titan’s philosophy that a watch is much more than an accessory — it is a reflection of who you are and the moments that define you.
The Power of Authentic Storytelling
The idea behind Wear Your Story emerged from a simple yet powerful insight — today’s generation aspires to authenticity and resonates deeply with stories that are real, unfiltered, and personal. Through the lens of Sindhu and Massey, Titan brings to life the stories of courage, resilience, and self-expression that define the spirit of modern India.
Ranjani Krishnaswamy, Chief Marketing Officer, Analog Watches at Titan Company Limited, emphasized the emotional and creative depth of the campaign:
“At Titan, we’ve always believed that a watch is more than an accessory — it is a quiet marker of who you are and the journeys that have shaped you. In a world where authenticity has become truly aspirational, people want their style to reflect their lived truth. PV Sindhu and Vikrant bring this spirit alive with remarkable honesty. Their stories flow seamlessly into what we stand for as a brand — celebrating the strive and courage that Titan embodies as it continues its journey into horological artistry.”
PV Sindhu: Grit, Grace, and Self-Expression
PV Sindhu’s film captures her world of sweat, steel, and unyielding determination. Through stunning visuals and emotive storytelling, it reflects her love for the sport and her indomitable spirit. Her journey resonates with young Indians who see grit as a form of self-expression and find meaning in their relentless pursuit of excellence.
Reflecting on her association with Titan, Sindhu shared,
“This film took me back to the moments that have shaped me, both on and off the court. This campaign reflects the belief that determination and purpose create a style of its own. The collaboration felt special because the brand understood the emotion behind my journey and translated it into something authentic.”
Vikrant Massey: Simplicity as Strength
In contrast, Vikrant Massey’s film showcases his philosophy that the true measure of one’s work lies not in scale but in sincerity. His journey — rooted in humility and artistic passion — mirrors Titan’s evolving creative direction that values depth over display.
Massey noted,
“My journey has never been about moving fast but moving with honesty. My style has always come from simplicity and sincerity. That’s why Titan’s ‘Wear Your Story’ feels personal to me. A timepiece always reminds me of where I’ve been and where I choose to go.”
Creative Collaboration with Ogilvy
The Wear Your Story campaign was conceptualized and executed by Ogilvy Bangalore, led by Puneet Kapoor, Chief Creative Officer, Ogilvy South, and Tithi Ghosh, President and Head of Office, Ogilvy South. The films were directed by Amit Mishra of Prafull Sharma Productions with music composed by Arjun Iyer.
Speaking about the creative approach, Puneet Kapoor said,
“The idea springs from a simple truth — great brands authentically mirror people, their inspiration, and their mettle. The choices we make in life are reflected in every small detail, including what we adorn ourselves with. With Titan, India’s OG watch brand, our aim was to reflect stories that draw from the lives and aspirations of real Indians.”
Celebrating Authentic Indian Stories
Through Wear Your Story, Titan continues its tradition of merging craftsmanship with emotion, offering designs that embody meaning, depth, and individuality. The campaign represents Titan’s evolving design language, marked by contemporary storytelling and artistry inspired by human journeys.
Now live across digital, social, and video platforms, the campaign invites audiences to reflect on their own stories and wear their truth with pride.
