Mumbai, India | December 17, 2025: Publicis Groupe India’s full-stack digital agency, Propagate India, has announced the elevation of Parikshit Bhattaccharya to the position of Chief Creative Officer (CCO). Expanding on his current role as CCO of BBH India, Parikshit will now take on the additional mandate of driving creative excellence and digital innovation at Propagate India. He will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate India.
Driving Propagate India’s Creative Vision
This strategic move reinforces Propagate India’s commitment to building platform-first and audience-first brand experiences that merge data, creativity, and technology. As the digital agency enters its next phase of growth, Parikshit’s expanded role will focus on sharpening the creative product, elevating digital storytelling, and strengthening the agency’s innovation-driven culture.
Propagate India continues to evolve as one of the leading creative digital agencies within the Publicis Groupe network, offering end-to-end digital transformation, performance marketing, and creative strategy for leading brands across industries. The addition of Parikshit’s creative leadership is expected to further enhance the agency’s ambition of creating impactful digital narratives and ideas that shape culture and drive business outcomes.
A Creative Leader with a Bold Vision
With over two decades of experience in the advertising and marketing industry, Parikshit Bhattaccharya is widely recognized for his creative philosophy that blends strategic insight, platform-native thinking, and a deep respect for craft. His form-defying work spans campaigns, digital utilities, and immersive brand experiences that have redefined creative benchmarks.
Parikshit’s work has received global recognition, including a Cannes Lions award earlier this year for Garnier’s ‘Bassi vs Garnier Men Facewash’ campaign. His portfolio also includes Grand Prix wins across Cannes Lions, Dubai Lynx, and Spikes Asia, marking him as one of the most awarded creative leaders in the region.
Commenting on his new role, Parikshit Bhattaccharya said,
“I am extremely grateful for the opportunity to craft the creative vision of Propagate in India. The digital landscape is evolving faster than ever, and I look forward to collaborating with such a stellar team to help brands create serious cultural capital. Together, we aim to build digital ideas that resonate deeply with audiences and drive measurable impact.”
Leadership Perspectives on Propagate’s Growth
Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate India, welcomed the announcement, emphasizing how Parikshit’s leadership aligns with the agency’s broader digital transformation goals.
“Propagate is entering an accelerated phase of growth, and Parikshit’s expanded role further fortifies our creative leadership at a time when the market demands transformative digital thinking. His strategic clarity, creative audacity, and digital acumen will be instrumental as we scale our ambition and deliver business outcomes through digital experiences and narratives,” said Srivastava.
