Mumbai, India | December 17, 2025: This festive season, Godrej Vikhroli Cucina, the culinary-owned media platform from the Godrej Industries Group, is bringing a refreshing twist to Christmas celebrations with its new campaign, “Jingle Bells Unwrapped.” Created in collaboration with India’s pioneering all-vocal ensemble Voctronica, and featuring celebrity chefs Amrita Raichand and Ajay Chopra, the campaign offers a heartfelt reimagining of the classic Christmas carol — reflecting how India celebrates the season today.
Redefining Christmas for Urban India
For decades, the idea of Christmas has been shaped by Western imagery — snow-filled streets, giant dinner tables, and gift-laden trees. But the Indian experience is different and uniquely personal. In a country where most families live in urban high-rises, far from their hometowns, Christmas has become a celebration of chosen families — friends, flatmates, and colleagues coming together to create moments of warmth and connection.
“Jingle Bells Unwrapped” captures this beautifully. The campaign celebrates India’s version of Christmas — one that may not involve snow or fireplaces, but is rich with small rituals, shared snacks, cozy playlists, and spontaneous laughter. It embraces the spirit of the modern Indian household, where comfort, food, and togetherness create the festive magic.
A Modern Spin on a Classic Song
The reimagined Jingle Bells track is a lively, all-vocal reinterpretation by Voctronica, capturing the mood of today’s Indian Christmas. It features scenes that mirror urban realities — digging out old fairy lights, setting the playlist, video calls with family, or simply curling up on the couch to watch Home Alone.
At its heart lies an insight drawn from the STTEM 2.0 – India Snacking Report by Godrej Yummiez, which revealed that 67% of Indians snack based on mood, and 72% tend to snack more when happy. This insight inspired the campaign’s lighthearted lyric — “Maybe we didn’t cook much, but that’s no stress at all.”
Food, in this story, becomes the thread that ties the festive mood together — a symbol of joy, nostalgia, and connection. From quick bites to hearty snacks, it celebrates how food transforms small everyday moments into celebrations.
Bringing Real Emotions to the Table
Speaking about the campaign, Anushree Dewen, Head of Marketing and Innovation at Godrej Foods Ltd., shared:
“As marketers, we’re always looking for smarter, more creative ways to connect with audiences. This collaboration with Voctronica allowed us to reimagine a familiar Christmas song in a way that feels culturally relevant and insight-led. Our STTEM 2.0 report showed that 67% of Indians snack based on mood — that insight comes alive in lines like ‘one quick snack can flip the mood and spark the perfect night’. The song also highlights how protein-rich, convenient foods are becoming a part of everyday celebratory moments.”
Her statement underlines Godrej’s evolving approach to storytelling — blending brand communication with cultural insight and musical creativity.
A Celebration of Food, Family, and Togetherness
Adding to the campaign’s sentiment, Sujit Patil, Chief Communication Officer, Godrej Industries Group, said:
“Vikhroli Cucina, our owned media platform for food lovers, has come a long way in sparking engaging, healthy narratives. Festivals today are about mindful choices as much as memorable moments. With our Christmas jingle for Yummiez, we wanted to celebrate the growing shift towards smarter, protein-rich snacking without losing the fun and togetherness that define the season. A quick, tasty snack can turn a rushed day into an evening of laughter — and that’s the spirit we’ve captured.”
Patil emphasized that the campaign is a reflection of how food connects people, no matter where they are or how they celebrate. From shared laughter over a quick snack to simple meals made with love, “Jingle Bells Unwrapped” captures the warmth of Indian Christmas in its truest form.
Celebrating the ‘New Normal’ of Festivity
The campaign highlights how festive traditions continue to evolve. For many, Christmas today is about small acts that bring joy — cooking something simple, snacking with friends, or video calling loved ones. As the song beautifully puts it:
“We make our kind of Christmas in the homes we’ve come to know.”
This line resonates deeply with the new generation, emphasizing that Christmas doesn’t have to look a certain way to feel special. It’s about creating meaning in the spaces we inhabit and the company we keep.
A Blend of Creativity, Music, and Meaning
With Voctronica’s soulful acapella rendition, Amrita Raichand’s charm, and Ajay Chopra’s culinary warmth, “Jingle Bells Unwrapped” perfectly fuses nostalgia with contemporary relevance. The campaign redefines how Indian audiences engage with festive content — authentic, relatable, and brimming with heart.
Now live across digital platforms and social media, the campaign encourages everyone to celebrate the season their way — through shared meals, laughter, and small moments that make the holiday memorable.
