Mumbai, 10th December 2025: — Leading Indian hair colour brand Streax, from Hygienic Research Institute (HRI), has announced India’s ace pacer Jasprit Bumrah as the brand ambassador for its breakthrough innovation — Streax Shampoo Hair Colour. The collaboration debuts through an energetic new campaign titled “Main Fast, Streax Super-Fast”, celebrating speed, performance, and effortless style.
A Power-Packed Partnership of Speed and Style
Known for his pace, consistency, and match-winning precision, Jasprit Bumrah perfectly embodies the spirit of Streax Shampoo Hair Colour — a product built for speed and high-quality performance. Just like Bumrah’s fast bowling, the product delivers instant and lasting results with a clean, high-impact finish.
The new campaign, “Main Fast, Streax Super-Fast,” goes beyond convenience, redefining quick grooming for today’s fast-moving, style-conscious Indian consumers. It’s a call for confidence and agility, brought to life through a story that mirrors Bumrah’s dynamic persona and Streax’s design for efficiency.
Fastest Way to Colour: Streax Shampoo Hair Colour
With prices starting at just ₹15, Streax Shampoo Hair Colour revolutionises hair colouring with its shampoo-like application that delivers rich, shiny colour in just 5 minutes. Designed for today’s on-the-go generation, the innovation is redefining smart, high-performance grooming across India.
Already a market leader across West, North, and East India, Streax continues its mission to democratise hair colouring, making premium, salon-quality results accessible to everyone.
Brand Insights
Priyancka Puri, Sr. VP – Marketing at Hygienic Research Institute, shared her excitement:
“We’re delighted to welcome Jasprit Bumrah to the Streax family. Streax has always stood for beauty, confidence, and a touch of everyday glamour — and our Shampoo Hair Colour brings that promise to life in the fastest way possible. Today’s consumers want to look their best instantly, and our super-fast formula delivers gorgeous colour in just minutes, without compromising on shine or quality.
Bumrah’s precision, performance, and high-impact presence make him the perfect fit for a brand that believes looking good should be quick, easy, and undeniably glamorous. ‘Main Fast. Streax Super-Fast.’ captures exactly what we’re bringing to the category — gorgeous colour, delivered at the speed India wants.”
Jasprit Bumrah on His New Association with Streax
“Consistency defines everything I do — whether it’s my game or the way I present myself. Partnering with Streax felt natural because their Shampoo Hair Colour stands for exactly what I value: speed, confidence, and results you can trust.
Main fast, Streax super-fast is definitely a vibe and sentiment that I connect with,” shared Jasprit Bumrah, represented by RISE Worldwide.
Campaign Rollout
The ‘Main Fast, Streax Super-Fast’ campaign will launch across television, digital, and social media platforms, showcasing Bumrah in a confident, performance-led avatar that aligns with Streax’s modern grooming philosophy — combining speed, style, and self-assurance for India’s next generation of consumers.
