Mumbai, India – India’s leading health-tech brand Traya, known for its holistic, science-backed approach to hair loss, has announced its third collaboration with actor Rajkummar Rao. The continued partnership reflects Traya’s and Rajkummar’s shared mission to foster honest, insightful conversations about hair loss, emotional wellbeing, and the importance of treating the root cause of hair-related issues.
A Deeper Look at Hair Loss: More Than Skin Deep
Traya’s latest campaign film drives home the brand’s core belief — that hair loss is an internal health issue. The film emphasizes that even a hair transplant cannot deliver permanent results if the underlying internal causes of hair loss are not addressed.
The narrative, simple yet powerful, opens with a man celebrating his newfound confidence after a hair transplant. His joy is interrupted by Rajkummar Rao, who delivers the campaign’s key message:
“Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai.”
(“Even after a transplant, you can still lose your hair because hair loss is an internal issue.”)
Through this direct yet empathetic message, Traya aims to clarify misconceptions around hair transplants and redirect focus toward long-term, internal health-driven solutions.
Rajkummar Rao on His Continued Collaboration with Traya
Actor Rajkummar Rao, who has been associated with Traya for three consecutive campaigns, praised the brand’s authenticity and scientific approach.
“I love collaborating with Traya. The insights they bring and the myths they break through their campaigns are simply amazing,” said Rajkummar Rao. “I enjoy working with brands that add real value to people’s lives, and Traya truly embodies that philosophy. I’m glad to be part of a campaign that brings such clarity and honesty to something so personal.”
The film’s message goes beyond aesthetics, touching on mental health, confidence, and self-acceptance — aspects often overlooked in the conversation around hair loss.
Traya’s Holistic, Science-Backed Approach to Hair Health
Founded on the belief that lasting hair growth begins with internal health, Traya integrates Ayurveda, Dermatology, and Nutrition to offer personalized treatment plans for men and women facing hair loss.
The brand’s co-founder Saloni Anand explained the thinking behind the new campaign:
“Traya has been leading the hair loss narrative with deeper health conversations, highlighting what really matters — internal health,” said Saloni Anand, Co-founder of Traya.
“With this campaign, we want to remind people that fixing internal health is the only path to long-term, sustainable hair growth. It’s not about quick fixes or transplants, but about identifying and treating the internal root causes.”
Saloni further added,
“Having Rajkummar join us again to bring Traya’s hair health philosophy to life is a real privilege. Our shared values make the association relatable and impactful.”
Campaign Details and Language Rollout
Grounded in insight and built around a clean, emotionally resonant narrative, Traya’s new campaign strengthens the brand’s position as a trusted voice in the hair loss and wellness industry.
The film is currently live in Hindi, Marathi, and Gujarati, with Bengali and Odia versions scheduled to launch in the next phase, expanding the campaign’s reach across diverse audiences in India.
The multi-language rollout reflects Traya’s commitment to inclusivity and accessibility, ensuring that people across regions can engage with the brand’s message of holistic hair health and self-confidence.
Changing the Hair Care Conversation in India
In a market often dominated by surface-level quick fixes and cosmetic solutions, Traya stands out for its evidence-based, adherence-led treatment philosophy. The brand combines medical precision with emotional empathy — offering not just a product, but a comprehensive solution that helps individuals regain both their hair and their confidence.
By leveraging AI-driven analysis, expert consultations, and tailored nutrition plans, Traya helps users understand why hair loss happens and how it can be reversed sustainably.
With Rajkummar Rao as its brand ambassador, Traya continues to bridge the gap between science and self-care, transforming how Indians perceive and address hair loss.
