Madison Media, part of Madison World, has secured the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) after a multi-agency pitch, Nov. 22, 2025. The account will be handled from Madison Media’s Bengaluru office and will include offline and digital media, out-of-home and activation duties.
Navi Limited, founded in 2018, is a technology-led financial services company aiming to simplify access to financial products for consumers across India. Through the Navi app, the company provides UPI payments, personal loans via Navi Finserv, health and motor insurance under Navi General Insurance and investment offerings through Navi Mutual Fund.
The partnership is designed to amplify Navi’s brand story across consumer touchpoints while expanding its presence across both digital and offline platforms.
Dinesh Rathod of Madison Media Omega said the agency is excited about the win. “We are delighted to be entrusted with Navi’s media mandate. Navi has been at the forefront of simplifying financial services in India, and we look forward to creating impactful campaigns that amplify the brand’s vision and deliver measurable outcomes,” Rathod said.
Rajiv Naresh, managing director and CEO of Navi Limited, said Madison’s integrated capabilities will help strengthen the company’s national footprint. “We are pleased to partner with Madison Media as we continue to build Navi’s brand presence nationwide. Their experience and integrated strengths will support us in developing a consistent and scalable narrative across channels,” he said.
Madison Media, India’s largest homegrown communications agency, has continued to expand its market leadership. The agency was recently recognized as the world’s third-largest independent media agency by RECMA and has collected more than 300 awards over the past two years.
Madison’s client roster includes leading brands such as Asian Paints, Titan, TVS, Pidilite, Axis Max Life Insurance, Jyothy Labs, CEAT, Blue Star, Cipla Health, Samsonite, Licious and Joy Cosmetics.
