Admatazz, an independent creative group known for its media-, technology- and science-driven approach, has announced a strategic partnership with BrandMusiq, India’s pioneering sonic branding agency. The collaboration aims to integrate sonic identity into everyday digital content — particularly the high-frequency formats where brands publish the most, such as social media videos, performance creatives, and short-form content.
BrandMusiq, credited with coining the term MOGO®️ (musical logo), has created sonic identities for leading Indian and global brands including HDFC Bank, Air India Express, Zomato, Amazon Pay, Asian Paints, Kraft Heinz (SEA), Income Insurance (Singapore), Mastercard (Global) and 7UP (Global).
Globally, sound has proven to be one of the most powerful distinctive brand assets. Iconic cues like Netflix’s “Tudum” and McDonald’s “I’m Lovin’ It” achieve faster brand recall than many visual identifiers. Yet, despite investing heavily in sonic mnemonics for big campaigns, most brands continue relying on generic stock audio for daily content—a missed opportunity in an attention-deficit digital environment.
Driving Sound-Led Distinctiveness Across Daily Content
With this partnership, Admatazz will embed BrandMusiq’s sonic expertise into its content ecosystem through three core offerings:
1. Social-First Sonic Libraries
Custom MOGOs®️, transitions, and sound beds tailor-made for reels, shorts, static-to-motion assets, performance creatives, and creator collaborations. These ensure every piece of content carries an identifiable sound signature.
2. Brand Experience Sound Libraries
Curated sonic elements for offline and cross-channel environments including events, retail, IVR, HR communications, podcasts, and demo experiences — enabling full-spectrum brand consistency.
3. Evidence-Led Distinctiveness
Rooted in Admatazz’s scientific approach, these sonic assets enhance mental availability, improve memory recall, and differentiate brands in crowded digital categories.
Leaders Speak
Yash Chandiramani, Founder & Chief Strategist, Admatazz, said:
“This partnership bridges a critical gap in how brands use sound. Distinctiveness is built through consistent assets, and audio enters memory faster than visuals. By combining BrandMusiq’s sonic intelligence with our digital-first approach, brands can now sound unmistakably themselves across reels, ads, and short-form content.”
Rajeev Raja, Founder & Soundsmith, BrandMusiq, added:
“We’ve created iconic sonic identities, but their real power is unlocked when applied consistently and at scale. Admatazz’s scientific content approach makes them the ideal partner to extend sonic branding beyond big films and into everyday ‘earpoints’.”
With this collaboration, Admatazz is expanding its distinctiveness-led marketing solutions—ensuring brands build deeper, more memorable identities not just visually, but sonically, across the platforms consumers engage with daily.
