NEW DELHI, Nov. 2025 — Samsung Ads India has announced the appointment of Vignesh V as its new Director – Ad Sales, marking a significant leadership expansion as the company accelerates its Connected TV (CTV) advertising footprint in the region. Vignesh joins Samsung Ads from JioStar, where he served as Senior Vice President since 2021.
The announcement was made by Samsung Ads APAC through a LinkedIn update, highlighting Vignesh’s extensive experience and strategic acumen across the media ecosystem.
In its post, the company wrote:
“Exciting times ahead for Samsung Ads India! We are delighted to welcome Vignesh V as Director, Ad Sales for the region. With over two decades of experience, Vignesh brings a deep understanding of Media Sales, Product and Revenue Strategy, Global Syndication, P&L Leadership, and Strategic Partnerships — all built on driving growth that makes a lasting impact.”
The company added that Vignesh’s proven ability to build high-performing teams, unlock new revenue opportunities, and shape meaningful brand connections will be critical as Samsung Ads deepens its presence in India’s rapidly expanding CTV ecosystem.
A Veteran Leader Across India’s Top Media Networks
With a career spanning more than 20 years, Vignesh has held key leadership roles across some of the most influential media and entertainment organisations, including:
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The Walt Disney Company (Star Sports)
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Amazon
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Star TV Network
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NDTV
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Zee Entertainment Enterprises Ltd.
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Radio Mirchi
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businessgyan
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P and T Auditors
His wide-ranging experience across media sales, global content syndication, P&L management, and partnership development equips him to play a pivotal role in Samsung Ads’ next phase of growth.
Strengthening Samsung Ads’ Vision for India’s Evolving CTV Landscape
As Connected TV adoption surges across India, Samsung Ads has been scaling its advertising solutions to meet growing brand demand for advanced, measurable CTV capabilities. With Vignesh’s appointment, the company aims to deliver stronger advertiser outcomes, build deeper partnerships, and accelerate the evolution of the CTV ecosystem in India.
Samsung Ads APAC added:
“As we continue to expand the Connected TV footprint in India, Vignesh’s strategic vision and leadership will be instrumental in driving new growth and creating more meaningful, results-driven partnerships with our clients.”
With this leadership move, Samsung Ads India strengthens its commitment to innovation, data-driven advertising, and shaping the future of premium video experiences for brands and consumers alike.
