Forest Essentials, India’s leading luxury beauty and wellness brand, has appointed Nupur Sarda as its new Head of Retail Marketing, strengthening its leadership team as the brand continues to expand its retail footprint and premium customer experience. Sarda announced her new role through a LinkedIn post, expressing deep gratitude for her professional journey and excitement for the chapter ahead.
In her announcement, Sarda said, “I’m excited to share that I’ve joined Forest Essentials as the Head of Retail Marketing.” She also reflected on her eight-year tenure at VAHDAM® India, describing it as “incredibly rewarding” and “formative in every possible way.”
She added, “Being a part of its story, growing alongside it, will always remain one of the defining chapters of my life. A heartfelt thank you to Bala Sarda for trusting me, challenging me, and shaping my professional journey in ways I’ll always be grateful for. Super stoked for this new chapter at Forest Essentials, a brand I’ve not only loved and been a loyal consumer of for years but also deeply admired and respected.”
An Experienced Marketing Leader With a Strong Digital Background
Sarda brings over 11 years of experience in brand marketing, public relations, influencer strategy, social media management, and content creation.
Before joining Forest Essentials, she served as the Head of PR, Influencer Marketing, and Social Media at VAHDAM® India, where she played a key role in shaping the brand’s global digital presence, storytelling, and community building.
She has also previously worked with nearbuy and ICICI Bank, adding to her strong foundation in marketing, brand strategy, and consumer engagement.
A Strategic Leadership Addition for Forest Essentials
Sarda’s appointment aligns with Forest Essentials’ vision of strengthening its retail marketing strategy amid growing demand for luxury Ayurveda-based beauty and wellness products. Her expertise in digital-first brand building, global communication, and influencer-led storytelling is expected to bring fresh momentum to the brand’s retail initiatives across India and international markets.
Forest Essentials continues to expand its presence as a leading luxury ayurvedic brand, and Sarda’s leadership marks a significant step in enhancing its customer experience and market positioning.
