CereOne Media, Yahoo DSP’s exclusive partner in India, has announced the rollout of the Yahoo DSP and Spotify Ad Exchange (SAX) integration in the Indian market. The partnership empowers advertisers with direct programmatic access to Spotify’s premium audio, video, and display inventory, strengthening omnichannel media strategies with scalable, measurable audio capabilities.
With this new integration, agencies can now plan, activate, and measure Spotify campaigns directly within Yahoo DSP, alongside formats such as display, video, Connected TV (CTV), and Digital Out-of-Home (DOOH). The unified workflow allows brands to incorporate digital audio as a core component of their multichannel strategies, ensuring improved precision, transparency, and performance measurement.
Unlocking Premium Audio With Rich First-Party Data
Advertisers gain access to Spotify’s logged-in ecosystem, enriched with deep first-party audience signals, enabling advanced targeting and attribution. Through Spotify’s extensive library of music and podcast inventory, brands can connect with audiences across listening moments, genres, and languages.
When combined with Yahoo’s first-party data from Search, Mail, and owned properties, marketers can build more effective, cross-device audience strategies across audio, video, and display formats.
Kenneth Koh, Head of Commercial, Yahoo DSP SEA, said:
“Digital audio has become one of the most engaging and high-attention environments for advertisers, but access and measurement have often been limited. By integrating Spotify into Yahoo DSP, we are helping brands plan, activate and optimise audio with the same sophistication they bring to video and display. It unlocks the full potential of sound as a measurable and scalable performance channel.”
Deepak Karnani, Director, CereOne Media, added:
“The arrival of the Spotify Ad Exchange through Yahoo DSP is a big step forward for Indian advertisers. Audio is no longer a background medium; it is immersive, measurable and deeply personal. This partnership lets brands access Spotify’s high-quality inventory programmatically with precision and transparency. For India’s fast-evolving digital ecosystem, it opens a new frontier of engagement through sound, storytelling and scale.”
A New Era for Programmatic Audio in India
India’s digital audio consumption continues to rise, fueled by multilingual content, mobile-first habits, and the rapid expansion of podcasts. The partnership between CereOne Media, Yahoo DSP, and Spotify positions brands to build richer, more meaningful audience connections through sound-driven storytelling, supported by powerful targeting and measurable outcomes.
As programmatic audio gains prominence globally, this integration marks a significant milestone for advertisers in India, expanding the possibilities of omnichannel marketing with enhanced creativity, intelligence and scale.
