SW Growth Labs, the media and growth marketing arm of SW Network, has renewed and expanded its partnership with Fujifilm X, the professional-grade camera brand known for its industry-leading mirrorless camera range. Under the extended mandate, SW Growth Labs will continue to drive Performance Marketing and Media Buying initiatives aimed at increasing website conversions, enhancing brand visibility, and strengthening Fujifilm X’s digital footprint across India.
The partnership comes at a time when demand for high-end mirrorless cameras is surging among photographers, filmmakers, and digital creators. The Fujifilm X series, recognized for its superior image quality, cutting-edge innovation, and iconic color science, remains a top choice for professionals and enthusiasts seeking artistic precision and reliability.
SW Growth Labs plans to amplify Fujifilm X’s digital growth through a data-driven, performance-focused marketing strategy. The renewed initiative includes advanced audience segmentation, conversion-led campaigns, and AI-powered programmatic media buying to achieve maximum reach, higher engagement, and measurable business outcomes. The agency will deploy targeted media planning and execution to deepen the brand’s connection with India’s expanding creator community.
Raghav Bagai, Co-founder of SW Network, said:
“Our partnership with Fujifilm X has been built on trust, collaboration, and continuous results. Fujifilm’s commitment to innovation aligns perfectly with our mission to deliver data-driven, performance-led marketing solutions. We’re excited to continue this journey together, driving impactful outcomes and amplifying Fujifilm X’s footprint in India’s growing photography market.”
Nishant Rai, Online Marketing Manager, Fujifilm India, added:
“Our collaboration with SW Growth Labs has consistently delivered strong digital results. As we continue to strengthen our online presence and engage with India’s vibrant creator community, we’re confident that SW Growth Labs’ expertise in performance marketing and programmatic strategy will help us reach new milestones for the Fujifilm X brand.”
This renewed collaboration highlights SW Growth Labs’ strong track record in delivering growth-driven marketing solutions for premium brands. With a shared focus on innovation and measurable performance, the partnership is set to further elevate Fujifilm X’s digital influence in India’s rapidly growing photography and creator economy.
