Killer, the homegrown menswear and denim brand from Kewal Kiran Clothing, has launched a new series of digital films featuring actor Meezaan Jaffri as part of its ongoing ‘I Wear India. I Wear Killer’ campaign. First introduced earlier this year, the campaign champions Indian craftsmanship, homegrown confidence, and the evolution of India’s fashion identity on the global stage.
The latest film opens with Meezaan and his stylist browsing global fashion trends online. As the stylist suggests recreating an international look, Meezaan responds with a smile and says, “How about I trend in India? I wear India. I wear Killer.” The line encapsulates the campaign’s core message—Indian fashion no longer seeks global approval; it sets its own trends with pride, originality, and global-grade quality.
Once known primarily as a denim label, Killer has transformed into a complete men’s lifestyle brand. Its range now includes jeans, joggers, shirts, hoodies, jackets, nightwear, bags, wallets, and accessories, reflecting its evolution into a multi-product fashion powerhouse.
A Celebration of Indian Style and Identity
Meezaan Jaffri, Brand Ambassador for Killer, said:
“Killer, to me, represents the new Indian man who is confident, stylish, and proud of where he comes from. I love that this campaign celebrates how far Indian fashion has come. When I say ‘I Wear India. I Wear Killer,’ it’s about owning that pride and showing the world that Indian fashion stands tall.”
Hemant Jain, Joint MD, Kewal Kiran Clothing, added:
“Killer has always stood for individuality and attitude. From starting out as a denim brand to becoming a complete lifestyle wardrobe for men, our journey reflects the evolution of Indian fashion itself. With our ‘I Wear India. I Wear Killer’ campaign, we celebrate a generation that is bold, stylish, and unapologetically proud of what India creates.”
A Campaign Reflecting India’s New Fashion Mindset
The films are rolling out across digital platforms, retail stores, and outdoor display networks, reinforcing Killer’s contemporary aesthetic, strong Indian workmanship, and global sensibility. The series seeks to mirror a widespread shift in Indian fashion—homegrown style is now premium, aspirational, and proudly local, appealing to a generation that values authenticity as much as trendsetting design.
With its bold narrative and modern appeal, Killer’s campaign cements the brand’s position as a leading voice in India’s fast-evolving fashion landscape.
