Global apparel retailer UNIQLO has unveiled its highly anticipated Fall/Winter 2025 campaign, “Life with HEATTECH: In the Cabin,” starring Bollywood icon and UNIQLO Brand Endorser Kareena Kapoor Khan. The campaign highlights UNIQLO’s LifeWear philosophy—merging comfort, functionality, and timeless design—through a serene winter narrative that captures the beauty of warmth and simplicity.
“I love UNIQLO for its comfort, simplicity and its classic silhouettes. I have been a fan of HEATTECH and have been using it for all my winter travels. The newly launched HEATTECH Cashmere Blend is my instant favorite for its soft, comforting, and elegant appeal. I love its cozy and luxurious feel and how it perfectly fits in my everyday style,” said Kareena Kapoor Khan.
Set against the picturesque backdrop of a quiet hill station, the “Life with HEATTECH: In the Cabin” campaign follows Kareena as she enjoys a tranquil winter retreat. Dressed in the new HEATTECH Extra Warm Cashmere Blend thermal, she embodies effortless sophistication and comfort. The campaign film showcases moments of calm inside a wooden cabin, followed by an outdoor bonfire scene where Kareena layers her HEATTECH thermal with a light PUFFTECH Vest—illustrating UNIQLO’s promise of lightweight warmth and versatility.
The newly launched HEATTECH Extra Warm Cashmere Blend, part of the UNIQLO : C collection, features a 9% cashmere blend that delivers a soft, luxurious texture while retaining the brand’s signature heat-retention technology. Designed to convert body moisture into heat, HEATTECH ensures warmth and comfort without the bulk of traditional winter wear—ideal for both travel and everyday layering.
Nidhi Rastogi, Marketing Director at UNIQLO India, said, “HEATTECH has been a winter favorite amongst our customers, globally. With the newly launched HEATTECH Cashmere Blend, we are redefining what warmth feels like. Combining innovative technology with the luxurious softness of cashmere. This campaign showcases the effortless comfort and sophistication that HEATTECH brings to winter dressing and travel. Kareena perfectly embodies the LifeWear values of authenticity and timelessness through this campaign.”
The 30-second campaign film will roll out across multiple platforms, including digital, print, outdoor, and in-store displays. The full HEATTECH Collection is now available at all UNIQLO stores and online at UNIQLO.com, inviting shoppers to experience the brand’s signature fusion of technology, warmth, and elegance.
