MARS Cosmetics, one of India’s fastest-growing beauty brands, has announced the appointment of Anshu Arora Sindhwani as its new Head of Product, reinforcing its commitment to innovation, consumer-centric design, and accessible beauty. The appointment marks a significant step in the company’s next phase of product and category expansion.
With over 15 years of experience in the beauty, color cosmetics, and FMCG sectors, Anshu brings extensive expertise in consumer-driven innovation, design thinking, and product strategy. She has previously held leadership positions at leading companies such as AkzoNobel (Dulux), Colorbar, Mary Kay, and Win-Medicare, where she played a pivotal role in developing high-performance product portfolios and driving market growth.
Speaking on her appointment, Rishabh Sethia, Business Administrator, MARS Cosmetics, said:
“We are thrilled to have Anshu join the MARS family. Her deep understanding of consumers, strategic mindset, and innovation-driven approach will help us strengthen our position as India’s leading product-driven beauty brand. This marks an important milestone in achieving our vision of making trendsetting, high-performance makeup accessible to everyone.”
At MARS Cosmetics, Anshu will oversee end-to-end product strategy, including new product development, category planning, innovation architecture, and lifecycle management. Her focus will be on building a robust innovation pipeline that balances creativity, performance, and affordability — in alignment with MARS’ mission of ‘Makeup for Everyone.’
Sharing her excitement about joining the brand, Anshu Arora Sindhwani, Head of Product, MARS Cosmetics, said:
“MARS represents a new era in Indian beauty — bold, experimental, and deeply attuned to its consumers. I’m excited to build on this energy by crafting innovations that not only perform but also connect — bringing together creativity, technology, and inclusivity in every formulation and finish.”
Throughout her career, Anshu has led consumer-first innovation strategies, launching category-defining products that have fueled growth and transformation across South Asia’s beauty industry. Her appointment further strengthens MARS Cosmetics’ vision of building a brand that champions inclusivity, creativity, and performance-driven beauty.
With this move, MARS Cosmetics continues to expand its leadership team as it scales its product innovation engine and strengthens its position as one of India’s most dynamic and forward-looking beauty brands.
