The Indian advertising and marketing industry is mourning the loss of Piyush Pandey, one of the nation’s most celebrated creative minds. Among the many tributes that have poured in, Asian Paints — a brand deeply intertwined with Pandey’s creative journey — has shared a moving message that reflects the depth of his legacy and the emotional power of his work.
In a heartfelt statement, Amit Syngle, MD & CEO of Asian Paints Ltd., said,
“The news of Piyush Pandey’s passing leaves a void that is impossible to fill, not just in India’s creative landscape but within the Asian Paints family. Piyush was much more than an advertising legend; he was the architect who helped us find the enduring soul of our brand. He was like a brand guardian who elevated the Asian Paints brand into a league of its own.”
For decades, Piyush Pandey and Asian Paints shared one of the most iconic creative partnerships in Indian advertising history. It was a collaboration that transcended campaigns, becoming a cultural phenomenon that redefined how India connected with brands.
Syngle further reflected on Pandey’s unmatched creative touch:
“Piyush possessed the unique gift of turning a utilitarian product into a profound emotion. It was his creative genius that birthed the iconic ‘Har Ghar Kuch Kehta Hai’ campaign, which fundamentally changed how India perceived the concept of ‘home’ with Asian Paints. That campaign, till today, gives every wall a voice and every house a personality.”
The “Har Ghar Kuch Kehta Hai” campaign remains one of India’s most emotionally resonant brand narratives — transforming color, paint, and home décor into symbols of identity, emotion, and belonging. Pandey’s storytelling turned simple product communication into a celebration of human connection and everyday life.
As the advertising world bids farewell to a visionary who shaped modern Indian creativity, Asian Paints’ tribute stands as a powerful reminder of his timeless influence.
“His legacy is permanent,” Syngle concluded, “and his influence will continue to color the way we think about creativity and connection for generations to come.”
Piyush Pandey’s genius may have left this world, but his colors — and the emotions they inspired — will forever remain a part of India’s cultural fabric.
