Prem Cables Pvt. Ltd., one of India’s most trusted names in cable manufacturing, has announced a complete brand transformation as it celebrates over 60 years of legacy and innovation. The refreshed identity — developed in collaboration with independent marcom agency DigiStreet Media — includes a new logo, brand positioning, tagline, and a unified presence across digital and offline platforms.
A New Identity Rooted in Connection and Progress
The rebranding initiative is anchored in Prem Cables’ long-standing philosophy of “Connections”, symbolizing the company’s role in building meaningful links — from people and power to progress and purpose. The new tagline, “Energizing Global Connections,” captures this spirit, positioning the brand as a global enabler of reliable and future-ready power solutions.
This transformation celebrates Prem Cables’ heritage while reflecting its modern, global aspirations. It marks a strategic evolution from being a trusted domestic manufacturer to a forward-thinking international brand dedicated to enabling seamless energy connectivity across industries and geographies.
A Visual Identity that Embodies Transformation
DigiStreet Media reimagined Prem Cables’ visual identity around the theme “Transform, Connect, Evolve.”
The new logo features an abstract globe representing energy in motion — with interconnected dots and arcs signifying limitless potential, dynamic flow, and global reach. The open, radiating design conveys an expansive and progressive outlook, reflecting the brand’s commitment to innovation and inclusivity.
Voices Behind the Transformation
Commenting on the rebranding, Darpan Sharma, CEO and Strategist at DigiStreet Media, said:
“Our goal was to preserve the soul of Prem Cables while creating a contemporary narrative that resonates globally. The idea of ‘Connections’ inspired us deeply — it reflects not only what Prem Cables does but what it stands for. This journey was about bringing people, energy, and progress together through a design language that celebrates love, trust, and legacy.”
Adding his perspective, Ayush A. Shah, Director at Prem Cables, said:
“At Prem Cables, every strand we engineer and every partnership we build begins with connection. It’s in our DNA. The concept proposed by DigiStreet instantly resonated with our core philosophy. The new identity perfectly captures our brand’s essence — giving it a global appeal while staying true to our roots of trust, integrity, and purpose.”
Powering a Unified Brand Experience
The new identity has been rolled out across all brand touchpoints — from packaging and communication to digital platforms and partner interfaces — ensuring a cohesive and contemporary experience for stakeholders worldwide. This refresh not only modernizes the brand’s visual appeal but also reaffirms Prem Cables’ commitment to powering progress through innovation, reliability, and connection.
